Meta has announced a comprehensive expansion of its anti-scam initiatives, leveraging advanced artificial intelligence and strategic partnerships to combat increasingly sophisticated criminal tactics on its platforms. As fraudsters continuously evolve their methods, Meta is deploying new tools designed to alert users before they engage with suspicious activity, alongside enhanced detection systems and stricter advertiser verification protocols. Among the new features, WhatsApp is introducing device linking warnings to prevent unauthorized account access. Scammers often attempt to trick users into sharing phone numbers or scanning QR codes to link their devices. The updated system analyzes behavioral signals to alert users when a linking request appears suspicious, displaying the source and potential risks to encourage caution. Similarly, Facebook is testing alerts for suspicious friend requests, flagging accounts with few mutual friends or inconsistent location data to help users decide whether to block or reject connections. Messenger is rolling out expanded scam detection capabilities across more countries. The system identifies patterns typical of common frauds, such as suspicious job offers, and prompts users to share recent chat messages for an AI-powered review. If a scam is detected, users receive information on common fraud types and actionable suggestions, including blocking or reporting the account. To address deceptive impersonation of celebrities and brands, Meta is utilizing advanced AI that analyzes text, images, and context simultaneously. This technology enhances the platform's ability to detect fake fan sentiment, misleading bios, and domain impersonation where links redirect users to fraudulent websites mimicking legitimate entities. These systems process vast amounts of contextual data to identify deceptive behaviors at scale, protecting both individuals and thousands of brands. Meta is also strengthening advertiser verification to improve transparency. By the end of 2026, the company aims to have verified advertisers account for 90% of its ad revenue, up from 70% today. This initiative focuses on high-risk categories while maintaining requirements for all businesses, ensuring that ad sources are transparent and reducing opportunities for identity misrepresentation. Enforcement efforts continue to yield significant results. Last year, Meta removed over 159 million scam ads, with 92% of them taken down proactively before being reported. In India alone during 2025, the company banned more than 12.1 million pieces of ad content for violating fraud policies, with 93% removed proactively. Additionally, 10.9 million accounts associated with criminal scam centers were disabled on Facebook and Instagram. Collaboration with global law enforcement remains a cornerstone of Meta's strategy. A recent major operation with international agencies resulted in the disabling of over 150,000 accounts linked to scam networks in Southeast Asia. These efforts targeted sophisticated syndicates exploiting digital platforms for activities ranging from fake "digital arrests" to fraudulent cryptocurrency investment schemes. Beyond technology and enforcement, Meta is prioritizing user education. The company launched the third edition of its "Scam se Bacho" campaign in partnership with Indian Cyber Crime Coordination Centre and SEBI. Featuring prominent Indian actors and creators, the year-long initiative aims to raise awareness and help vulnerable populations identify and avoid online scams. Meta reaffirmed its commitment to continuous investment in safety technologies, proactive enforcement, and industry collaboration to ensure a secure digital environment for all users.