ReferWell, a digital health company specializing in personalized member engagement and point-of-care scheduling, has announced the appointment of Imad Ahmed as its new Chief Operating Officer and Chief Product Officer (COO/CPO). The move strengthens the company’s leadership team as it accelerates its mission to improve healthcare access and outcomes. Ahmed brings extensive experience from across the healthcare industry, having held key leadership roles at UnitedHealth Group and Universal Health Services. In those positions, he launched new product lines and digital platforms that generated billions in revenue and enhanced care delivery for millions of patients. Most recently, he served as Interim CEO of Reflectica AI, an AI-driven behavioral health platform, and was a member of the Advisory Board at Prescient Healthcare.AI, where he contributed to advancing digital transformation and predictive analytics in value-based care. In his dual role at ReferWell, Ahmed will lead both operations and product strategy, ensuring that the company’s solutions are not only aligned with market needs but also delivered efficiently and effectively. His focus will be on scaling ReferWell’s platform, driving innovation—including the integration of AI—enhancing operational performance, and expanding the company’s impact across the healthcare ecosystem. “Imad’s ability to align strategy, product development, and execution is exactly what we need to scale faster, innovate smarter, and keep more people engaged in their healthcare journey,” said Kevin M. Healy, CEO of ReferWell. “His deep industry expertise and proven track record make him a perfect fit for this pivotal moment in our growth.” The appointment comes as ReferWell strengthens partnerships with health plans and providers overseeing more than 10 million covered lives. By combining its proprietary point-of-care scheduling technology with personalized care navigation and concierge services, the company helps patients connect with the right provider at the right time—reducing no-shows, improving adherence, and delivering measurable improvements in health outcomes and patient satisfaction. “I’m honored to join ReferWell in support of its mission to make healthcare more accessible and less burdensome,” said Ahmed. “In this role, I look forward to collaborating with a talented team to build solutions that break down barriers, increase engagement, and create lasting improvements in both patient health and system performance.” ReferWell is a digital health company dedicated to getting people to the doctor—on time and with confidence. Its platform combines intelligent scheduling, personalized guidance, and care coordination to simplify the healthcare journey. Headquartered in Stamford, Connecticut, ReferWell serves health plans and providers across the U.S. responsible for over 10 million members, with a vision to embed integrated scheduling technology into every health plan and provider system. Learn more at ReferWell.com.