Reddit forecast first-quarter revenue above analysts’ expectations on Thursday, driven by strong performance in its advertising business fueled by new AI-powered tools. The company credited advancements in its ad platform, which leverage artificial intelligence to improve targeting, content optimization, and campaign effectiveness, for attracting increased interest from marketers. These enhancements have made Reddit’s ad offerings more appealing, particularly to brands seeking to reach niche, engaged communities. The platform reported rising advertiser demand and improved ad metrics, contributing to a positive outlook for the quarter. Reddit’s leadership highlighted the growing integration of AI across its product suite as a key factor in driving revenue growth and strengthening its position in the competitive digital advertising landscape.