Rokid, a global leader in Augmented Reality (AR) and human-computer interaction, is set to unveil its latest innovations at IFA 2025 in Berlin, inviting attendees to “See Beyond Reality” at Booth H6.2-169. The highlight of the event will be the public debut of the brand-new Rokid Glasses, a cutting-edge AI-powered wearable that merges AR, artificial intelligence, and a 12MP first-person camera into an ultra-lightweight 49g frame. Designed to redefine everyday interaction, the glasses offer a hands-free, intuitive experience that enhances both productivity and lifestyle. Equipped with advanced AI capabilities, the Rokid Glasses enable real-time multi-language translation, instantly breaking down communication barriers across cultures. They also feature instant object recognition and AI-driven problem solving, allowing users to identify items, access information, and receive guidance seamlessly. Whether navigating unfamiliar environments or tackling complex tasks, the glasses act as a personal smart assistant, transforming how people engage with their surroundings. The device integrates a premium audio system, enabling users to enjoy music, take calls, and receive notifications without ever reaching for a smartphone. The built-in first-person camera captures immersive, POV-style footage of daily moments, making it ideal for content creators, travelers, and professionals who value documentation. The lightweight design supports customizable lenses for users with myopia or astigmatism, ensuring accessibility and comfort for a broad audience. Powering continuous use, the included rechargeable case delivers up to ten full charges, guaranteeing uninterrupted performance during extended travel or workdays. This focus on portability and endurance underscores Rokid’s commitment to practical, real-world applications of AR technology. The launch of the Rokid Glasses reinforces the company’s position as a pioneer in AR innovation. With over a decade of expertise in developing self-designed Android-based YodaOS-Master ecosystems, computer vision, optical displays, and AI systems, Rokid has deployed its products in more than 80 countries. The company empowers individuals and industries to work, play, and connect in entirely new ways through immersive, intelligent technology. At IFA 2025, visitors can experience the future of AR and AI wearables firsthand, exploring Rokid’s full portfolio of products designed for entertainment and productivity. The event runs from September 5 to 9, 2025, and media are invited to schedule private demos and interviews by contacting [email protected] in advance. By blending advanced AI, seamless AR integration, and user-centric design, Rokid Glasses represent a major step forward in wearable technology. They are not just a gadget but a transformative tool that enables users to see beyond the physical world, interact with intelligence in real time, and experience technology in a deeply personal and meaningful way. As AR continues to evolve, Rokid is positioning itself at the forefront of a new era where technology enhances human potential, one glance at a time.