Tesla FSD owners call bait-and-switch as promises fall short
Tesla CEO Elon Musk recently confirmed that vehicles shipped before 2023 equipped with Hardware 3 cannot achieve unsupervised Full Self-Driving (FSD). During Tesla's earnings call, Musk stated that while the company had previously marketed all cars from 2016 onward as having the necessary hardware for autonomous driving, Hardware 3 now lacks the computational power to support fully unsupervised operations. He offered owners two alternatives: a discounted trade-in program or a physical hardware replacement at micro factories in major cities. This announcement has sparked significant backlash among long-time owners who paid thousands of dollars under the impression that their vehicles were future-proofed for complete autonomy. The situation is being described by many as a bait-and-switch, eroding trust in Tesla's historical marketing promises and Musk's ambitious predictions. Several owners shared their frustrations with business media outlets. Andrew Apperley, who purchased a used 2018 Model 3 with FSD capabilities in 2023, expressed strong disillusionment. He noted that Tesla's failure to deliver on its promises has made it difficult for customers to trust future claims regarding the technology. Meanwhile, Rick Flashman, who bought FSD for his 2022 Model 3, remains patient. Despite receiving trade-in offers, he prefers to keep his well-maintained vehicle and waits for the promised software updates, including a limited "lite" version of FSD scheduled for release in June. Flashman feels he was not ripped off, though he wishes the technology had been available sooner. Other owners are less optimistic about waiting. Matt Simmons, who bought FSD for his 2019 Model 3 in 2019, rarely uses the feature due to software issues like erratic speed control. He feels the company has been stringing owners along and has no intention of upgrading to a newer Tesla, expressing interest instead in rival EV makers who might offer similar solutions for disgruntled customers. The disappointment extends beyond the United States. As Tesla prepares to launch FSD in the Netherlands, the rollout explicitly excludes Hardware 3 owners. This exclusion has prompted Mischa Sigtermans, an executive at Ryde Ventures, to launch a campaign gathering nearly 4,000 European owners for potential legal action. Sigtermans argues that the proposed trade-in solution forces owners to pay twice for the same broken promise. With lawsuits already pending in the US regarding misleading FSD marketing, Tesla faces growing global scrutiny over its self-driving claims. The admission that older hardware is incapable of unsupervised driving confirms fears held by many owners for years, leaving them to decide whether to invest in new hardware or pursue legal recourse.
