Meta Unveils Avatars, Mac Integration, and Email for Muse

Meta CEO Mark Zuckerberg used the company’s annual Connect keynote in Menlo Park on Wednesday to detail aggressive expansions for Muse, the consumer AI agent launched in early September. Powered by the multimodal Muse Spark model, the assistant is positioned as the central pillar of Meta’s long-term consumer AI strategy. Zuckerberg outlined a roadmap aimed at transforming Muse from a task-automation tool into a pervasive personal superintelligence accessible across devices and digital ecosystems. The most prominent unveiling is Muse Realtime Avatar, a new AI model that will assign each user a distinct visual identity complete with voice and body. This enables real-time video interactions, making the previously faceless software more conversational and personable. Integration with Meta’s AI glasses will further blur the line between digital and physical assistants. Activated via a wake word, the glasses will allow voice command execution for scheduling, meal logging, workouts, and in-person product purchases, with the agent operating in the background to deliver results. Desktop automation is also being significantly expanded. Muse will soon support macOS, enabling users to delegate complex workflows across any application. Similar to competing agentic AI systems, the tool will continue processing queued tasks autonomously even when the user disconnects from their computer. To manage its growing operational scope, Meta confirmed that Muse will receive its own dedicated email address, allowing it to be added to threads or handed forwarded messages for direct processing. Commercial viability and ecosystem growth are driving new partnerships. Meta has secured integrations with Stripe, Shopify, PayPal, and a roster of major retailers including Best Buy, Gap, Sephora, Walmart, and Wayfair. Upcoming connectors will include Expedia and Instacart, while platform tools are already extending to development ecosystems like GitHub and productivity suites such as Notion. Recognizing the potential for a new software paradigm, Meta recently opened its connector platform to external developers, collecting over 1,500 applications in its first week. Monetization will rely on a freemium structure that provides extensive free usage, with Meta expecting to generate revenue through nominal transaction fees. By embedding Muse across hardware, desktop environments, and third-party services, Meta aims to establish a foundational layer for everyday AI interaction, betting that broad interoperability and seamless automation will drive mass adoption and sustainable economic returns.