Infobip, a global cloud communications platform and Oracle partner, has announced a new integration with Oracle Fusion Cloud Service that brings direct WhatsApp and SMS messaging capabilities to the platform. Available on Oracle Cloud Marketplace, the integration enables businesses to deliver more personalized, efficient, and interactive customer experiences across popular messaging channels. As customer expectations shift toward instant, seamless, and channel-agnostic interactions, the expanded functionality allows organizations to unify communications within a single, intelligent service environment. By combining WhatsApp, SMS, and native Live Chat, businesses can meet customers where they are most active, improving satisfaction and reducing friction in customer journeys. “By connecting WhatsApp and SMS with Oracle Fusion Cloud’s AI-powered tools, Oracle and Infobip are redefining how businesses engage with customers,” said Brett Weigl, Vice President of Product Management for Service Cloud and Field Service Cloud at Oracle. “Our AI assistant can now provide fast, accurate responses directly through messaging apps customers already use, which boosts satisfaction and frees up human agents to handle more complex issues.” The integration leverages Oracle Cloud Service’s embedded artificial intelligence and automation to manage high volumes of customer interactions efficiently. AI-driven chatbots handle common inquiries with speed and precision, significantly reducing response times and easing operational load. When needed, the system enables smooth handoffs to human agents, ensuring consistent and effective resolution of more intricate customer needs. “This collaboration underscores Infobip’s mission to help businesses build deeper, more meaningful relationships with their customers,” said Miguel Turnbull, Senior Director of Global Partnerships at Infobip. “Working with Oracle strengthens our ability to deliver powerful, scalable communication solutions that drive engagement, loyalty, and long-term success.” The partnership between Oracle and Infobip builds on years of collaboration, delivering integrated communication tools that support enterprises across industries in optimizing customer engagement and operational performance. Infobip is a global cloud communications platform that empowers organizations to create connected, end-to-end customer experiences across every stage of the journey. Oracle’s partner program supports joint customer success by offering partners flexible pathways, comprehensive training, go-to-market enablement, technical accelerators, and dedicated support. For more information, visit https://www.oracle.com/partner/. Oracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company, pioneering the shift to cloud-based business solutions.