Google has launched new personalization features for its Gemini AI assistant in the UK, aiming to shift from generic responses to a tailored experience that evolves with user needs. The update introduces a Memory setting and a chat history import tool designed to help the AI remember key details and preferences from past interactions. The core feature, known as Memories, allows Gemini to learn from a user's conversation history over time. When activated, the assistant recalls specific information, such as user preferences and shared facts, to facilitate more natural and relevant dialogues. This setting is enabled by default for all users in the region to ensure immediate improvements in context relevance, though individuals retain full control to toggle the feature on or off at any time. Users can manage these settings within the Gemini app under the Personal context menu, where they can also delete specific conversations via the Gemini Apps Activity page. To further ease the transition for users accustomed to other platforms, Google has introduced a new import tool for consumer accounts. This feature addresses the common challenge of starting over with a new AI that lacks prior knowledge of the user. It enables users to transfer their existing memories, context, and chat history from other AI applications directly into Gemini 1. The process is designed to be straightforward: users will find an option in Settings to initiate a memory import. The system provides a suggested prompt to be copied and pasted into the user's current AI application. Once the existing app generates a summary of the user's preferences, facts, and relationships, the user simply copies that response and pastes it back into Gemini. The new assistant will instantly analyze this data and securely save the details to its context, allowing it to quickly understand key facts such as family members, personal interests, and background details. These updates represent a strategic move by Google to position Gemini as a more integrated and intuitive partner rather than a one-size-fits-all tool. By leveraging past interactions and importing external context, the assistant aims to provide a seamless user experience that feels less like a generic tool and more like a collaborative partner who is already up to speed. The Memory feature is available starting today, with full rollout to all users expected in the coming weeks. Google emphasizes that while the system learns from user data to enhance performance, privacy and user control remain central, with clear options to adjust settings or clear data at any time. This evolution in personalization is expected to significantly improve the utility of AI assistants in daily tasks and creative workflows by reducing the friction of repeated context setting.