Crisp, the leading vertical AI platform for retail, has launched Crisp AI Agents in general availability, marking a major advancement in how consumer packaged goods (CPG) brands and retailers optimize operations. Designed specifically for the retail industry, the platform leverages Agentic AI powered by Google’s Gemini 3 on Google Cloud to deliver real-time, store-level insights and automated actions that drive shareholder value. Crisp AI Agents are built to solve the most pressing daily challenges in retail, including inventory management, promotion performance, and product placement. Unlike traditional reporting tools, these AI agents don’t just surface data—they take initiative. They run AI Missions that analyze performance, detect issues like low inventory at distribution centers, recommend order adjustments, and even communicate with retail buyers to propose changes. This automation enables brands to act swiftly across millions of retail points of sale, improving product availability and merchandising efficiency. For example, when a promotion underperforms, an AI Agent can identify the root cause—such as stockouts at key stores—and automatically suggest increasing order quantities. It then alerts the relevant buyer with a data-backed recommendation, significantly reducing response time and boosting sales. The platform’s capabilities are amplified by Google Cloud’s Gemini models, which enable conversational data analysis, generate intuitive visualizations, and integrate seamlessly with enterprise tools. This allows teams across sales, supply chain, and category management to access and act on insights in seconds. Vikas Jain, Director of US Retail & Consumer ISV at Google Cloud, highlighted the strategic value of the integration: “Combining Google’s Gemini models with Crisp’s retail data foundation enables brands to convert retail insights into action faster. By integrating Google Cloud’s AI with Crisp’s AI Agent, brands can leverage sales and inventory data in seconds to create visualizations that strengthen their retail partnerships.” Early adopters like Schwan’s have already seen tangible benefits. Ben Martel, Category Manager at Schwan’s, said the AI Agents have streamlined reporting, saved time, and delivered advanced insights through interactive dashboards. “I’ve been able to quickly identify high-performing items with low distribution—potential growth levers—and low-performing items at risk,” he said. “This has empowered me to make more precise, data-driven recommendations to retailers.” At the heart of Crisp’s success is its proprietary Retail Knowledge Graph and semantic layer, which unify fragmented data across supply chains and translate it into actionable business language. This deep contextual understanding transforms AI from a theoretical tool into a driver of real-world outcomes—increasing sales, improving profits, enhancing capital efficiency, and building trust between CPGs and retailers. Are Traasdahl, CEO and Founder of Crisp, emphasized the transformative potential of AI Agents: “At the core of a successful retail strategy is collaboration. Crisp’s AI Agents will change the way retailers and suppliers communicate and work together. By automating negotiation, coordination, and problem-solving, they turn well-defined processes into a competitive advantage.” With over $2.5 trillion in retail sales and more than 250,000 stores represented, Crisp’s platform is already trusted by 7,000+ brands. The launch of Crisp AI Agents marks a new era in retail intelligence—where AI doesn’t just inform, but acts.