Asus has unveiled the pricing for its premium ROG Matrix Platinum GeForce RTX 5090, a limited-edition graphics card marking the company’s 30th anniversary in the GPU industry. Priced at $3,999, the card is twice the cost of Nvidia’s Founders Edition RTX 5090, which carries a suggested retail price of $1,999—though it’s rarely available at that price in the market. The ROG Matrix RTX 5090 is positioned as Asus’ flagship offering, packed with cutting-edge features designed for enthusiasts and collectors. It boasts a robust cooling system featuring four fans, a copper vapor chamber, and three-ounce copper layers to manage heat from its massive 800-watt power draw. The card supports dual power inputs—a standard 12V-2x6 connector and a GC-HPWR adapter compatible with Asus’ BTF motherboard—delivering 10% more overclocking headroom than standard models. One standout feature is its sag detection technology, which alerts users if the GPU shifts even slightly—by as little as 0.10 degrees—on its mounting bracket. Given the card’s substantial weight and size, this safeguard helps prevent physical damage to the PCB and PCIe slot. Only 1,000 units of the ROG Matrix RTX 5090 will be produced worldwide, making it a rare collector’s item. German retailer Proshop opened pre-orders with a one-unit-per-customer limit, but sold out almost immediately. Availability remains extremely limited, and securing one will likely require swift action and significant budget commitment. While the $3,999 price tag places it firmly in the ultra-premium segment, Asus’ flagship card is built for those seeking the ultimate performance and exclusivity. For gamers and builders unable to afford or acquire this limited model, alternative high-performance GPUs remain available across various price points.