Bearing Raises $4.5M Seed Round to Expand Physical Security Operations on ServiceNow AI Platform
Bearing, a physical security operations software company built natively on the ServiceNow platform, has announced the successful closing of a $4.5 million oversubscribed seed funding round. The round was led by AZ-VC, with continued support from High Alpha and participation from PHX Ventures and Lightbank. The investment underscores growing demand for integrated security solutions that bridge physical security operations with broader enterprise systems. As organizations face increasing threats and regulatory requirements, there is a rising need for unified platforms that enhance resilience, ensure compliance, and streamline workflows across departments. Bearing’s platform is designed to modernize how enterprises manage physical security, enabling real-time incident response, asset tracking, access control, and workforce safety through seamless integration with ServiceNow’s digital workflow ecosystem. By building natively on ServiceNow, Bearing allows security teams to operate within the same platform used for IT, HR, and business operations—reducing silos and improving visibility. The company plans to use the new capital to accelerate product development, expand its sales and marketing efforts, and grow its engineering and customer success teams. With a focus on enterprise scalability and security, Bearing aims to become the central nervous system for physical security in large organizations. The funding comes at a pivotal moment as businesses seek more proactive, data-driven approaches to safeguarding people, assets, and operations. As cyber and physical threats converge, integrated platforms like Bearing’s are becoming essential for building resilient, agile enterprises.
