Italy’s data protection authority has issued a warning to users and providers of artificial intelligence tools, including Elon Musk’s chatbot Grok, over the potential for generating deepfake images using real people’s content without their consent. The regulator emphasized that AI systems capable of creating synthetic media must comply with strict data protection rules, particularly regarding the rights of individuals whose images or likenesses could be used without authorization. The warning comes amid growing concerns about the misuse of generative AI to produce misleading or harmful content, especially when it involves real people. Authorities stressed that any AI system that manipulates or reproduces personal data must ensure transparency, obtain proper consent, and implement safeguards to prevent unauthorized use. The move highlights Italy’s proactive stance in regulating AI technologies and protecting citizens’ privacy in the digital age.