YouTube has launched a new AI likeness detection tool for creators in its Partner Program, designed to help identify and report unauthorized videos featuring AI-generated versions of their faces. Starting today, eligible creators can access this feature through the Content Detection tab in YouTube Studio. After verifying their identity, creators can review videos flagged by the system as potentially containing synthetic or altered versions of their likeness. If a video appears to be unauthorized AI-generated content, creators can submit a removal request. The feature is currently in a limited rollout, with the first group of creators notified via email. It will gradually expand to more users over the coming months. YouTube acknowledges the tool is still in development and may not be perfect. In its early stages, it could flag videos that include a creator’s real face—such as clips from their own content—rather than AI-generated versions. The system works similarly to Content ID, YouTube’s existing tool for detecting copyrighted material, but is tailored to identify AI-generated visual content. The initiative was first announced in 2023 and tested in December with a pilot program involving high-profile talent represented by Creative Artists Agency (CAA). YouTube said the collaboration allowed some of the world’s most recognized public figures to test early-stage technology capable of detecting AI-generated content featuring their likeness at scale. The goal is to give creators more control over how their image is used online, especially as deepfakes and synthetic media become more common and harder to detect. This new tool is part of a broader effort by YouTube and Google to address the growing challenges posed by AI-generated content. In March, YouTube began requiring creators to label any videos that include AI-generated or AI-altered content. The platform also introduced a strict policy against AI-generated music that mimics an artist’s unique vocal style, such as singing or rapping, to prevent unauthorized use of an artist’s voice. While the likeness detection tool can help identify potential fakes, YouTube does not guarantee that flagged content will be removed. The final decision on whether a video is taken down rests with the platform’s review team, which considers context, evidence, and community guidelines. This means that even if a video is flagged, it may still remain online if it does not violate YouTube’s policies. The rollout comes as tech companies, including Google, Microsoft, and Meta, continue to push forward AI tools for video creation and editing. These tools make it easier than ever to generate realistic fake videos, raising concerns about misinformation, impersonation, and reputational harm. YouTube’s new feature aims to empower creators to protect their digital identity, but it also highlights the ongoing challenge of balancing innovation with accountability. As AI technology evolves, so too must the tools and policies that govern its use. YouTube’s likeness detection system is a step toward greater transparency and control, but it is not a complete solution. Creators are encouraged to stay vigilant, use the tool proactively, and report suspicious content. The platform will continue refining the system to improve accuracy and reduce false positives. Ultimately, while the tool gives creators a powerful new way to monitor their digital presence, it underscores the need for ongoing collaboration between platforms, creators, and policymakers to ensure responsible use of AI in media.