Reports indicate that OpenAI plans legal action against Apple due to unsatisfactory integration results of ChatGPT
Recently, according to Bloomberg reports, OpenAI has grown deeply frustrated over its collaboration project with Apple on integrating ChatGPT into iPhones and is actively considering legal action against the smartphone manufacturer. Announced at the June 2024 WWDC event, the initiative aimed to deeply embed ChatGPT within Siri and the Visual Intelligence features of iPhones, originally expected to generate billions in subscription revenue and provide top-tier traffic access for OpenAI. However, actual results fell far short of expectations: feature entry points were obscure, user reach was low, and royalty revenues significantly lagged behind internal forecasts. According to sources familiar with the matter, OpenAI has hired an external law firm to review legal options and may issue formal breach notices before filing lawsuits immediately; specific actions are likely delayed until after the conclusion of OpenAI's ongoing litigation case involving Elon Musk. Meanwhile, Apple also harbors dissatisfaction, primarily concerning OpenAI's privacy compliance standards and hardware strategy—led by former Apple executive Jony Ive among others. Frictions between Apple and third-party developers are nothing new. From removing Google Maps in 2012 causing shockwaves across the tech industry, to Steve Jobs publicly rejecting Flash technology in 2010, through to being fined €18 billion in 2024 for antitrust violations related to App Store practices, Apple has long been known as an "aggressive platform controller." Nevertheless, commercial interests can still lead to compromises—as seen recently when Google agreed to support Apple's next-generation Apple Intelligence system with its Gemini large language models at approximately $1 billion annually. At the same time, OpenAI itself faces multiple pressures: besides the ongoing lawsuit with Musk, it reportedly sees tensions rising with its largest investor Microsoft due to anticipated independent IPO plans.
