Senzing, a leader in entity resolution technology, has announced the availability of its AI-powered entity resolution solution on the Microsoft Marketplace, offering Azure customers a powerful tool to strengthen risk and fraud detection and streamline Know Your Customer (KYC) processes. The solution is delivered as a software development kit (SDK), enabling rapid deployment on the Azure cloud and providing accurate, pre-trained results from day one, ready for enterprise-scale use. The Senzing SDK offers flexible deployment options tailored to different needs. For large-scale operations, organizations can leverage Azure Virtual Machines paired with Azure SQL Database Hyperscale for high performance and scalability. For smaller environments with fewer than 1 million records, a lightweight SQLite setup is available, requiring minimal configuration and ideal for testing and development. Azure users can access 250,000 free records to evaluate the system, allowing them to assess performance and integration without upfront costs. The solution is designed with security and control in mind—data remains within the customer’s own databases and adheres to their existing Azure security policies. “Organizations using Azure now have access to the most powerful entity resolution to enhance their mission-critical applications and AI workflows,” said Jeff Jonas, Founder and CEO of Senzing. “Our technology connects fragmented data records about people, organizations, and their relationships, enabling more accurate risk and fraud detection, compliance assurance, and a complete view of the customer—while fully leveraging the security and scalability of Azure.” Cyril Belikoff, Vice President of Microsoft Azure Product Marketing, welcomed the integration: “We’re pleased to welcome Senzing Entity Resolution SDK to Microsoft Marketplace. The platform connects trusted solutions from global partners with customers worldwide, making it easy to find and deploy apps that work seamlessly with Microsoft products.” The Microsoft Marketplace serves as a trusted hub for cloud-based solutions certified to run on Azure. It helps organizations discover and deploy innovative, pre-verified tools that integrate smoothly with their existing infrastructure. Purchases made through the Marketplace count toward a customer’s Microsoft Azure Consumption Commitment (MACC), helping optimize cloud spending and maximize return on investment. For guidance on deployment, users can refer to the Senzing Azure Quickstart Guide. Senzing specializes in real-time AI-driven entity resolution, delivering explainable and accurate insights about people, organizations, and their connections. With over four decades of innovation in the field, Senzing continues to set the standard for data integration and intelligence. For more information, visit www.senzing.com.