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OpenAI Pushes Hardware Launch to February 2027 Amid Trademark Dispute and Branding Shift

OpenAI has revealed that its long-awaited hardware device, developed in collaboration with renowned Apple designer Jony Ive, will not ship to customers before the end of February 2027. The update comes from a court filing submitted on Monday, as part of an ongoing legal dispute with the startup Iyo, which sued OpenAI last year over the use of the "io" trademark. The filing includes a sworn statement from Peter Welinder, OpenAI’s vice president and general manager, who confirmed that the company’s first hardware product is unlikely to reach consumers before that date. This timeline marks a delay from earlier expectations: just last month, OpenAI’s chief global affairs officer had suggested a product reveal in the second half of 2026. It remains unclear whether OpenAI still plans to unveil the device publicly later this year, even if shipping is postponed. The hardware project stems from OpenAI’s acquisition of Ive’s company, io Products, in a deal valued at nearly $6.5 billion. The partnership had generated significant buzz, especially after Ive, known for his design work on Apple’s iconic products, joined OpenAI’s team. However, the project has been shrouded in secrecy, fueling speculation about its form—ranging from smart earbuds and wearable glasses to a stylus or other AI-powered device. The legal battle with Iyo intensified in June, when a court issued a temporary restraining order blocking OpenAI from using the “io” name. In response, OpenAI removed all references to its collaboration with Ive from its website and deleted a promotional video. In the latest filing, OpenAI’s legal team stated that the company has reevaluated its branding strategy and will no longer use the “io” name for any AI-enabled hardware products, citing alignment with its existing brand identity. As a result, the lawyers argued that an April 2026 preliminary injunction hearing—previously scheduled by the court—would now be “both unnecessary and impractical.” The filing, reported by Wired, underscores the company’s shift in direction amid trademark concerns. Despite the delays and legal setbacks, OpenAI continues to keep the project alive. A video circulating over the weekend purported to offer a glimpse of the new device, but OpenAI swiftly labeled it “totally fake.” A now-deleted Reddit post claimed the video was a scrapped advertisement featuring actor Alexander Skarsgård, hinting at earbuds, but OpenAI has not confirmed any details. With no official announcement on design, function, or release date, the mystery around OpenAI’s first hardware product remains intact—though the February 2027 shipping window now offers the clearest timeline yet.

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