Google has introduced a new transparency feature that discloses when advertisements on its platforms have been created or edited using artificial intelligence. Announced Thursday, the update integrates into the My Ad Center dashboard accessible via Google Search, Google Discover, and YouTube. Users can now view a designated created or edited with AI tag under the how this ad was made section by selecting the information icon or menu button on any advertisement. The labeling system operates on a hybrid basis. Advertisements produced using Google’s own generative AI advertising tools will receive the disclosure automatically. Conversely, ads generated through third-party AI platforms require manual disclosure by the advertiser. In select markets, the designation may also render directly on the visual ad itself, reflecting either automated system detection or voluntary advertiser compliance. This initiative positions Google alongside Meta, which has implemented a comparable AI information tag within its advertising transparency panels. The move also extends Google’s broader content disclosure framework, following the 2024 rollout of synthetic content warnings for political advertisements and the expanded adoption of SynthID and C2PA standards for identifying digitally altered media. The labeling policy aims to enhance consumer awareness, reinforce advertising accountability, and align Google’s ecosystem with emerging industry standards for generative AI transparency.