The Generative AI market in India is poised for explosive growth, with the sector valued at INR 85.34 billion in 2024 and projected to reach INR 671.83 billion by 2030, reflecting a compound annual growth rate (CAGR) of approximately 42.07% over the forecast period. This rapid expansion is driven by the increasing adoption of AI-powered tools for content creation, video production, and automation across key industries. Generative AI technologies, capable of autonomously producing text, images, code, and multimedia, are transforming business operations and creative workflows in India. The technology is being widely integrated into sectors such as information technology, healthcare, banking, financial services, and insurance (BFSI), and media and entertainment. These applications are enabling faster content generation, improved decision-making, and significant process automation. A key factor fueling this growth is the rise of AI-driven startups across India, supported by a surge in venture capital funding and proactive government initiatives aimed at fostering innovation in artificial intelligence. The country’s strong IT talent pool and digital infrastructure are further accelerating the development and deployment of generative AI solutions. Market drivers include the growing demand for personalized content, the need for cost-effective automation in content-heavy industries, and increasing investments in AI research and development. Additionally, the integration of generative AI into enterprise software and customer service platforms is creating new opportunities for efficiency and scalability. Key market trends include the adoption of multimodal AI systems that can process and generate multiple types of data simultaneously, the rise of domain-specific generative models tailored for industries like healthcare and education, and the increasing use of AI in video editing and digital storytelling. Government support has played a crucial role, with initiatives such as the National AI Strategy, the National Programme on AI, and funding for AI innovation hubs. These efforts are encouraging private sector participation and building a robust AI ecosystem. The competitive landscape features a mix of global tech giants and homegrown innovators. Major Indian IT firms including HCL Technologies, Infosys, Tata Consultancy Services (TCS), Tech Mahindra, and Wipro are integrating generative AI into their service offerings. Private companies like Arya.ai Technologies, Cognitivescale Software India, and regional arms of global players such as Google, IBM, and Microsoft are also making significant strides. Recent developments include strategic partnerships, product launches, and the deployment of large-scale AI models tailored for Indian language and cultural contexts. These advancements are helping to bridge the gap between global AI capabilities and local market needs. As the market evolves, the convergence of generative AI with other emerging technologies like cloud computing, edge AI, and natural language processing is expected to unlock new applications and drive further adoption across both enterprise and consumer segments. With strong momentum and a supportive ecosystem, India is set to become a major hub for generative AI innovation in the coming years.