Semrush Appoints Tech Expert Caroline Tsay to Board, Bolstering AI and Marketing Leadership

Semrush Strengthens Leadership with Appointment of Caroline Tsay to Board of Directors BOSTON — Semrush Holdings, Inc. (NYSE: SEMR), a leading provider of online visibility management software, announced the appointment of Caroline Tsay to its Board of Directors, effective May 1, 2025. Ms. Tsay, who will serve as an independent director, is the ninth member to join the Board. "We are thrilled to welcome Caroline to our Board," said Bill Wagner, CEO of Semrush. "Her deep expertise in technology, product development, and marketing, along with her growth-oriented mindset and extensive experience as a public company director, will significantly enhance our strategic discussions and decision-making processes." Tsay expressed her enthusiasm about joining Semrush during this pivotal phase of its expansion. "It's an honor to be part of Semrush’s journey as the company accelerates innovation at the intersection of AI and marketing," she said. "I am eager to collaborate with Bill and the rest of the Board to guide Semrush’s continued growth and success." About Caroline Tsay Caroline Tsay brings over two decades of experience in scaling technology companies and driving growth. Since April 2018, she has served as a director of The Coca-Cola Company (NYSE: KO) and has been a director of Morningstar, Inc. (NASDAQ: MORN) since May 2017. Additionally, Tsay previously held directorships at Rosetta Stone Inc. and Travelzoo Inc. (NASDAQ: TZOO). From January 2017 to November 2022, Tsay co-founded and served as the CEO and director of Compute Software, Inc., a Mountain View, California-based firm specializing in AI-driven cloud optimization software. Her career also includes leadership roles at Hewlett Packard Enterprise Company (NYSE: HPE) and Yahoo!. Recognized for her contributions to the tech industry, Tsay has been named to The National Diversity Council’s Top 50 Most Powerful Women in Technology and the Silicon Valley Business Journal’s 40 Under 40. She holds a Bachelor of Science degree in computer science and a Master of Science degree in management science and engineering, both from Stanford University. About Semrush Semrush is a leading SaaS platform in online visibility management, empowering businesses worldwide to enhance their search engine optimization, advertising, content creation, social media presence, and competitive analysis. By providing actionable insights and comprehensive tools, Semrush helps companies achieve measurable outcomes from their digital marketing efforts. The company is headquartered in Boston and has a global presence with offices in Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Munich, Limassol, Prague, Warsaw, and Yerevan. Forward-Looking Statements This press release contains forward-looking statements regarding Semrush’s growth, expected financial performance, market development for its products, and the potential impact of expanding its Board. These statements are based on current expectations and assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from those anticipated. For a detailed discussion of these risks, refer to the "Risk Factors" section in Semrush’s filings with the Securities and Exchange Commission, particularly its most recent Annual Report on Form 10-K. Semrush does not undertake any obligation to update forward-looking statements in the event of changing circumstances, and the statements should be considered accurate only as of the date they were made. More News From Semrush Holdings, Inc. For additional updates and news from Semrush, visit the company’s official communications channel and stay tuned for upcoming announcements.