Networking Tips for the AI Age: How to Make Meaningful Connections and Land Your Next Job

Networking has become a critical component of career advancement, especially as artificial intelligence (AI) generates more standardized job applications and the job market becomes increasingly competitive. To navigate this landscape effectively, career coaches and etiquette experts like Jasmine Escalera from MyPerfectResume, Madeline Mann, CEO of Self Made Millennial, Brandon Dock from TGC Search, and Dorie Clark, a communication coach at Columbia Business School, have shared their top dos and don’ts. One of the most common pitfalls in networking is sending generic, impersonal messages. Escalera stressed the importance of personalizing your outreach, whether through LinkedIn or other platforms. Finding a common interest or hobby can help foster a genuine connection, making your request for time or assistance more likely to be received positively. Similarly, Mann advised that if you’re asking for someone’s time, you should demonstrate that you’ve invested time in learning about them. This might involve mentioning a recent article they wrote or a project they completed. While online tools are valuable, they should not be your sole networking strategy. Clark emphasized that in-person interactions remain essential for building strong, lasting relationships. Dock agreed, noting that face-to-face meetings allow for more nuanced communication and deeper connections. However, when online interactions are inevitable, maintaining a professional presence is crucial. This includes being mindful of your background during virtual meetings and grooming yourself appropriately, as suggested by Richey, the founder of the American Academy of Etiquette. Professionalism is also key at in-person events, where limiting alcohol intake and presenting a polished image can make a significant difference. A handshake, although simple, is still a powerful gesture showing leadership and confidence. When it comes to dressing for networking events, Mann advised tailoring your attire to the industry. For example, a suit might be appropriate for a legal event but could appear out of place at a tech gathering. A button-down shirt or a tasteful statement piece can serve as a safe choice across various industries. Another common mistake is waiting to network until you’re in need of a job. Clark pointed out that economic downturns often lead to increased networking activity, but it’s more effective to build and maintain relationships even when you’re content in your current role. Texting and informal conversations can help keep relationships warm, and Mann suggested discussing your interests and hobbies frequently, as you never know who might have a valuable connection to offer. For instance, your barber’s cousin might work at your dream company. Networking shouldn’t be solely about what you can gain. Mann and Escalera both advised focusing on noticing and engaging with others, rather than just highlighting your own experiences. Specific, thoughtful questions can show genuine interest and make the interaction more meaningful. Escalera warned against making the process feel robotic by only talking about yourself. The transactional nature of networking requires a delicate approach. Clark highlighted the importance of recognizing power dynamics and being strategic about your requests. Asking for too much from a distant connection can strain the relationship. Instead, aim to give as well as receive, whether by offering advice, making introductions, or simply expressing gratitude. Mann stressed the significance of following up promptly after a networking interaction, thanking the person for their time and later sharing how you applied their insights. In summary, successful networking in today’s job market involves personalizing your outreach, maintaining a professional presence both online and offline, dressing appropriately for the industry, building relationships proactively, focusing on mutual benefit, and always expressing gratitude. These strategies can help you create a robust network that supports your career growth and opens doors to new opportunities. Industry insiders agree that while technology has streamlined some aspects of networking, the human touch remains irreplaceable. Companies and professionals who prioritize building genuine, two-way relationships are more likely to succeed in an increasingly competitive landscape. MyPerfectResume, Self Made Millennial, and TGC Search are well-respected organizations that provide career coaching and recruitment services, helping individuals navigate the modern job market.