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UK Actors Reject Digital Scans in AI Push, Backing Stronger Protections Amid Industry-Wide Debate

British film and television actors have voted decisively in favor of rejecting digital body scans unless they are granted stronger safeguards against unauthorized use in artificial intelligence, according to the performers’ union Equity. The decision, announced on Thursday, reflects growing concerns among creatives about how their likenesses and physical data could be exploited by AI systems without consent or fair compensation. The vote comes amid a broader global movement by actors to protect their intellectual and personal rights in the age of generative AI, closely mirroring the high-stakes negotiations and strikes that took place in Hollywood earlier this year. Equity emphasized that the union will continue pushing for legally binding agreements that ensure performers retain control over their digital representations, including the right to approve, monitor, and profit from any AI-generated use of their image, voice, or motion data. The outcome strengthens the union’s stance in ongoing discussions with studios and tech companies over AI regulations in entertainment.

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UK Actors Reject Digital Scans in AI Push, Backing Stronger Protections Amid Industry-Wide Debate | Trending Stories | HyperAI