A satirical advertisement for the fictional company Energym has gone viral, imagining a dystopian future in 2036 where humans power AI systems through group fitness workouts. The ad, created by the Belgian AI startup AiCandy, features AI-aged versions of tech titans Sam Altman, Elon Musk, and Jeff Bezos, portrayed as executives of the fictional energy company. The 40-second video presents a darkly humorous vision: by 2030, 80% of jobs have been lost to automation, leaving people with time but no income or purpose. In response, the world turns to human-powered energy—specifically, cycling and rowing classes—to fuel the very AI systems that replaced them. The ad opens with Musk declaring, “In 10 years, there might not be many jobs, but there sure will be a lot of spin bikes.” Bezos adds, “They have no money, but they do have a lot of time on their hands.” The punchline comes from Altman: “What if we could use the energy of humans to power the machines that took away their jobs?” The video, released as an Instagram Reel, has amassed over 4 million views and been widely shared across social media, including on X, where one repost hit nearly 2 million views. The surreal yet eerily plausible scenario struck a nerve with audiences. Sen. Chris Murphy commented, “Doesn't feel like a parody of anything really,” underscoring its uncanny realism. AiCandy’s founders, Hans Buyse and Jan De Loore, initially developed the concept as a response to growing criticism about AI’s massive energy consumption. De Loore, a motion designer and painter, had been experimenting with AI to generate art from his own work. Buyse, with two decades in commercial filmmaking, wanted to create a piece that highlighted sustainable energy alternatives. The idea was shelved until De Loore revived it, framing it around the aged personas of Musk, Altman, and Bezos—drawing on both the fitness trend and the existential anxiety of younger generations facing uncertain futures. “It’s a combination of the fitness hype and young men who don’t know what to do with their lives,” Buyse said. “It’s all coming together in one 40-second video.” Despite the viral success, Buyse is wary of others profiting from the content. “They’re making profit off of it,” he said, referring to accounts that repost the video without credit. Still, the attention has been overwhelming. The duo, who launched AiCandy in 2025, now receive a flood of collaboration requests. Even The Dor Brothers, a well-known AI video production team, offered them a job. Yet, their dream remains simple: to get a message from Elon Musk himself. “We’re just awaiting Elon,” De Loore said.