RSA Unveils Advanced Passwordless Security Features to Thwart AI-Powered Scams and Enhance Help Desk Protections
SAN FRANCISCO -- RSA, the pioneer in identity-driven cybersecurity, has unveiled a series of innovative solutions at the RSAC Conference 2025 aimed at safeguarding businesses from emerging AI-powered identity threats. These include advanced social engineering attacks, malware, and other sophisticated vulnerabilities, particularly for organizations adopting passwordless authentication methods. RSA's new features not only bolster security but also reinforce the company's leadership in providing robust, enterprise-ready passwordless identity solutions. One of the standout innovations is RSA® Help Desk Live Verify, a patent-pending feature that prevents social engineering and technical support scams. By employing bi-directional identity verification, this solution ensures that both users and IT support staff are authentic, thereby thwarting attempts by attackers to impersonate legitimate individuals. This is crucial in an era where cybercriminals are increasingly using AI to bypass traditional security measures. RSA CEO Rohit Ghai emphasized the importance of a comprehensive approach to passwordless security. "While passwordless strategies promise significant improvements in user experience and cost savings, they also introduce new risks," he stated. "RSA's platform is uniquely designed to offer true enterprise-grade passwordless solutions that incorporate security and resilience from the ground up. Off-the-shelf solutions simply aren't adequate for government agencies, financial institutions, and other sectors that prioritize security." Jim Taylor, RSA's Chief Product and Technology Officer, further elaborated on the company's broad platform capabilities. "Only RSA can deliver a complete passwordless solution that covers every user, use case, and environment," he noted. "Our approach addresses the entire lifecycle of identity management, from cloud to on-premises, ensuring comprehensive protection against a wide array of threats." RSA's passwordless platform stands out for its ability to function seamlessly across diverse IT landscapes. Unlike cloud-first or hardware-only providers, RSA's solutions are versatile, supporting cloud, on-premises, hybrid, and legacy systems. This ensures that every user and environment is protected, regardless of the infrastructure in place. Additionally, RSA's system maintains availability during internet outages through offline and secure fallback mechanisms, addressing key concerns about reliability in critical situations. The company's passwordless security is further enhanced by several advanced features. RSA® Mobile Lock and RSA® Risk AI provide robust defenses against threats such as malware, brute force attacks, phishing, and Advanced Threat Mitigation (AiTM). The newly introduced RSA Help Desk Live Verify adds an extra layer of protection, making RSA's passwordless offerings more resilient and secure. Building on these foundations, RSA is continuously pushing the boundaries of passwordless innovation. RSA® ID Plus, the industry's most secure hybrid identity security platform, integrates these new features, offering unparalleled security depth. RSAC Conference attendees have the opportunity to schedule a demo at Booth N-6253 to see these advancements firsthand. They can also join RSA CISO Rob Hughes' session on Tuesday, April 29 at 11:40 AM PT, where he will discuss deploying secure passwordless within Microsoft Entra and other third-party technologies, along with leveraging NIST guidance for effective implementation. In summary, RSA's latest innovations mark a significant step forward in the battle against evolving cyber threats. By providing comprehensive, resilient, and adaptable solutions, RSA is ensuring that enterprises can safely embrace the benefits of passwordless authentication without compromising their security. Over 9,000 high-security organizations already trust RSA to manage millions of identities, detect threats, secure access, and comply with stringent regulations. For more information, visit RSA's website to contact sales, find a partner, or explore additional resources about the company’s cybersecurity solutions.
