Facebook, Video Calls, AI Strengthen Age-Friendly Communities
A recent study conducted by Rutgers University in collaboration with AARP underscores the growing reliance of age-friendly community initiatives on digital infrastructure. As the U.S. population aged 65 and older reaches 55.8 million, representing one in six residents, municipalities across the country have increasingly formalized commitments to elder-inclusive development. The research, led by doctoral candidate Natalie E. Pope and Professor Emily A. Greenfield from the Rutgers School of Social Work, examines how program leaders leverage technology to support aging-in-place and community integration. Data collected from 200 community leaders nationwide, supplemented by 13 in-depth interviews, reveals that 92 percent of respondents utilize at least one digital tool for program planning and public outreach. Online surveys, social media, videoconferencing, organizational websites, and collaborative file-sharing platforms emerged as the most frequently adopted technologies, each exceeding a 50 percent usage rate among participants. Facebook remains the dominant social network for this demographic engagement, utilized by 61 percent of surveyed leaders. Conversely, advanced enterprise solutions such as customer relationship management software, project management suites, chatbots, and digital marketing automation saw minimal adoption. Leaders reported adjusting their communication strategies based on observed barriers to email, web, and social media access among older adults, highlighting a practical, needs-based approach to digital deployment. The study’s findings align with a broader shift toward technology-enabled elder services. In Ocean County, New Jersey, Greenfield is working alongside local officials and the Rutgers Cooperative Extension to implement an AI-assisted texting platform designed specifically for senior service navigation. Scheduled for a soft launch this month, the system employs a localized artificial intelligence model to deliver on-demand text-based queries and replies drawn from a curated municipal database. This initiative targets gaps in accessibility, ensuring that residents can obtain timely information about housing, healthcare, and community resources without navigating complex websites or requiring high-bandwidth connections. Researchers emphasize that digital literacy among older adults is rising, challenging longstanding stereotypes about technology adoption in later life. The data indicates that technology is no longer optional for aging-related civic planning but foundational to delivering equitable, scalable services. By documenting how local governments and nonprofit leaders integrate communication platforms, data-sharing tools, and emerging AI applications, the study provides a roadmap for scaling age-friendly policies. As over 1,000 U.S. jurisdictions advance similar initiatives, the integration of accessible digital infrastructure will remain central to supporting a rapidly aging population and ensuring sustainable community development.
