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Real-Time Analytics Drives IoT Adoption as 82% of Enterprises Prioritize Instant Data Processing, Omdia Finds

New research from Omdia’s Internet of Things (IoT) Enterprise Survey highlights that real-time analytics has become the top priority for enterprise IoT initiatives, with 82% of organizations either already using or planning to implement real-time data processing capabilities. The survey, which gathered insights from over 600 enterprises across ten countries, underscores a strategic shift toward extracting immediate value from IoT data streams, enabling faster decision-making and enhanced operational agility. “Strong adoption of 5G and edge computing are laying the groundwork for real-time analytics,” said John Canali, IoT Principal Analyst at Omdia. “We’re witnessing a transformation where IoT is evolving from passive data collection to active process automation. Over 75% of enterprises are now integrating artificial intelligence and machine learning into their IoT systems to manage the vast volumes of incoming data. This marks a critical transition—from reactive responses to predictive and proactive operations, allowing organizations to make decisions in milliseconds rather than minutes.” The findings reveal that edge computing and AI integration are driving a fundamental change in how enterprises deploy and leverage IoT technologies. With 95% of respondents expecting measurable business benefits from their IoT initiatives within two years, the convergence of edge infrastructure and intelligent analytics is accelerating deployment timelines and expanding use cases across industries. As edge computing platforms grow more powerful and AI algorithms become more sophisticated, enterprises are increasingly able to build intelligent, self-optimizing systems capable of adapting in real time. This enables greater efficiency, reduced downtime, and new levels of automation across manufacturing, logistics, energy, and other sectors. Omdia, part of Informa TechTarget, Inc. (Nasdaq: TTGT), is a global technology research and advisory firm. With deep expertise in emerging tech markets, Omdia delivers actionable insights that help organizations make informed strategic decisions and drive sustainable growth.

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