Britain has announced a new initiative to collaborate with Microsoft, academic institutions, and AI experts to develop a system capable of detecting deepfake content online. The government revealed the plan on Thursday, emphasizing its commitment to establishing clear standards for identifying and mitigating harmful and deceptive AI-generated material. The effort aims to strengthen the country’s defenses against the spread of misinformation, fraud, and other risks posed by increasingly sophisticated deepfakes. By combining Microsoft’s technological expertise with research from leading universities and input from industry specialists, the project seeks to create a robust, scalable detection framework. The initiative is part of a broader strategy to promote responsible AI use and ensure public trust in digital information. Officials stressed that the system will be designed with transparency and accountability in mind, with potential applications across sectors including journalism, elections, and national security. The government said it will continue to engage with international partners to align on global approaches to AI safety and integrity.