New York City Mayor Zohran Mamdani has unveiled a comprehensive tenant-protection package derived from findings in the "Rental Ripoff Hearings," prominently featuring a mandate for real estate entities to disclose the use of artificial intelligence and digitally altered media in rental listings. The proposal targets deceptive marketing tactics, often referred to as "housefishing," where AI-generated imagery misrepresents unit conditions. Under the regulations, agents and major listing platforms, including StreetEasy and Zillow, must issue clear and conspicuous disclosures whenever AI or digital manipulation is employed in marketing materials. The Department of Consumer and Worker Protection will be responsible for enforcing transparency requirements. StreetEasy responded to the announcement by affirming the platform's commitment to accurate property representation and user safety. A company spokesperson emphasized that listings should faithfully reflect homes regardless of technological involvement and encouraged users to report misleading content. The administration indicated it will collaborate with industry partners to operationalize the new rules. While the specific effective date for the AI disclosure rule has not been finalized, the broader reforms are outlined in a 68-page report with staggered implementation planned over the next three years. The initiative brings New York in line with California, which has already instituted similar AI transparency mandates for real estate listings. The mayor's agenda extends beyond digital transparency to address core housing maintenance issues, including pests, black mold, and elevator failures. Key measures include prohibiting landlords from concealing black mold with paint, mandating universal inspections for heat complaints, and streamlining the rescheduling of inspections. Additionally, Mamdani announced plans to legally recognize tenant unions and digitize the cataloging of landlord penalties to identify repeat offenders. Cea Weaver, director of the Mayor's Office to Protect Tenants, highlighted the administration's focus on holding negligent operators accountable while supporting compliant landlords. The package also reinforces a campaign commitment to implement a rent freeze for stabilized apartments, scheduled to take effect in October.