CI&T (NYSE: CINT), a global technology transformation specialist, has appointed Sarah Painter as Senior Vice President for EMEA, marking a strategic move to strengthen its marketing capabilities across the region. Based in London, Painter will lead the development and execution of CI&T’s marketing strategy in the UK and broader EMEA market, with a focus on articulating the company’s 30-year expertise in AI and software engineering to drive client value and commercial growth. Painter brings extensive experience from her 13-year tenure at dentsu, where she served as SVP, UKI Head of Marketing and Communications. In that role, she led brand, communications, and go-to-market strategies for large, complex organizations. Prior to dentsu, she held leadership positions at Merkle, where she founded and expanded the UK SEO practice and later led the UK Customer Experience division. “We have a strong global brand and growing momentum in the region, and Sarah’s role is to help that resonate more clearly in the UK,” said Nick Curran, Chief Growth Officer, EMEA at CI&T. “Her background across performance marketing and agency leadership is exactly what we need to continue building our regional presence. She knows how to take a strong team and give it the focus and tools to deliver greater commercial impact.” Painter emphasized the opportunity to refine CI&T’s messaging in EMEA. “CI&T has a clear point of view on how organisations use technology to drive meaningful change, and there’s a fantastic opportunity to sharpen how that story is told in EMEA,” she said. “My priority isn’t just ‘brand awareness’; it’s about showing businesses exactly how our AI platform and strategy teams solve their specific challenges.” The appointment underscores CI&T’s ongoing commitment to expanding its footprint in the UK and EMEA. Painter joins a newly strengthened regional leadership team, following recent hires including Melissa Smith Machado as Chief Strategy Officer and Alex Cross as Chief Technology Officer. CI&T (NYSE: CINT) is a global technology transformation partner for over 100 large enterprises and high-growth clients. With three decades of experience, the company helps organizations navigate digital change to achieve accelerated business impact. Its expertise spans AI, strategy, customer experience, software development, cloud services, and data. CI&T’s proprietary AI platform, CI&T FLOW, enhances team productivity, enabling fast, efficient, and scalable delivery of high-quality solutions. The company operates globally with more than 8,000 professionals across 10 countries.