The world of artificial intelligence (AI) is brimming with APIs, models, and hype, but the challenge for early-stage startup founders lies in translating this technology into viable, marketable products. This is where Hao Sang, a member of OpenAI’s Startups Go-to-Market team, steps in to help. On June 5, Hao will take the stage at TechCrunch Sessions: AI, held at Zellerbach Hall in Berkeley, California, to share his expertise on building robust AI engines within startups. Hao's role at OpenAI goes beyond just providing technical support. He collaborates directly with founders to navigate the rapidly evolving landscape of AI, ensuring that their foundational technology delivers practical value. His guidance covers a range of critical areas, including product architecture, monetization strategies, and achieving a solid product-market fit. Prior to OpenAI, Hao honed his skills in go-to-market (GTM) roles at companies like Stripe, OpenPhone, and Slack, bringing a unique blend of deep technical knowledge and practical business experience to his current position. During his session, Hao will delve into common patterns emerging among top-performing AI startups. He will highlight where these companies find the most advantage, how they balance costs against performance, and the pitfalls that often arise when teams rush ahead without a solid technical and distribution foundation. While the focus will include strategic use of OpenAI’s platform, Hao will also offer broader advice on critically evaluating the integration of AI into any product stack. For founders, this is an invaluable opportunity to learn from an expert who has firsthand experience across various sectors and stages of company growth. Hao’s insights are particularly relevant as startups strive to move beyond basic AI implementations and develop more sophisticated, agent-driven systems. His talk promises to be both timely and actionable, providing real-world guidance for those looking to build AI-driven solutions. The event is set to be a comprehensive exploration of AI in the startup world, featuring prominent leaders from companies such as Google Cloud, Anthropic, Cohere, and OpenAI. Attendees will gain deep insights into startup strategy, infrastructure, and the latest tools that are reshaping product development and funding. Whether you are a seasoned entrepreneur or a newcomer to the AI scene, this session offers a wealth of knowledge that could be crucial for your company’s success. To secure your spot and take advantage of significant ticket savings, register now. For a limited time, you can also get 50% off a second ticket to bring along a co-founder or technical lead. Don’t miss this chance to be a part of a community driving the future of AI innovation. Lock in your registration for TechCrunch Sessions: AI and stay ahead of the curve as the AI landscape continues to evolve.