Since its initial release, OpenAI’s Sora 2 has evolved into a more powerful and accessible tool for creating hyper-realistic AI-generated videos, particularly tailored for social media. The latest version now enables users to generate high-fidelity video content from simple text prompts, with improved consistency, longer video lengths, and more natural motion and lighting. These enhancements have made it easier for creators to produce professional-quality videos without requiring advanced editing skills or equipment. One of the most significant changes is the model’s ability to better understand complex scene descriptions, including character movements, camera angles, and environmental details. This has allowed for more dynamic and coherent storytelling, making Sora 2 a compelling option for content creators, marketers, and influencers looking to quickly produce engaging social media content. However, the tool’s growing capabilities have also raised new concerns, particularly around the use of likeness and identity. As Sora 2 can generate videos of real people—either by mimicking their appearance or using public figures’ images—questions have emerged about consent and the potential for misuse. The issue is especially relevant in the context of NIL (Name, Image, Likeness) rights, where athletes and public figures are increasingly protective of how their identities are used in digital content. Mike Isaac, the New York Times’ Silicon Valley correspondent, joined “The Daily Report” to discuss these developments. He highlighted that while OpenAI has implemented safeguards—such as filtering certain identities and requiring user verification—these measures may not be sufficient to prevent abuse. He noted that as AI video tools become more widespread, legal and ethical frameworks are struggling to keep pace. Isaac also pointed out that the rapid advancement of tools like Sora 2 is intensifying competition among tech giants, each racing to deliver more realistic and user-friendly AI content creation platforms. With platforms like Meta and Google investing heavily in similar technologies, the pressure to innovate is mounting. Despite the excitement around Sora 2’s capabilities, experts caution that the technology’s potential for deception and misinformation remains a serious risk. As the line between real and synthetic media blurs, the need for transparency, accountability, and clearer regulations becomes increasingly urgent.