Samsung is unveiling its new Galaxy S26 series smartphones live from San Francisco, with the event kicking off at 1 PM ET. The company is expected to showcase its latest flagship lineup, along with a range of new accessories to complement the devices. This announcement marks a key moment in Samsung’s annual smartphone cycle, though it’s important to note this isn’t the company’s foldable phone event, which typically takes place later in the year. Among the biggest questions on everyone’s mind: how the recent RAMageddon controversy—where users discovered some Galaxy phones were shipping with reduced RAM—has influenced pricing and performance expectations for the new models. Consumers are watching closely to see if Samsung has addressed the issue or if it’s passed on to consumers through higher prices or compromised specs. Another major focus will be the integration of new AI features. With AI becoming a central battleground among smartphone makers, Samsung is expected to highlight how the S26 series leverages artificial intelligence to enhance camera performance, voice assistants, battery life, and overall user experience. Rumors suggest deeper on-device AI processing and smarter personalization tools, possibly powered by Samsung’s own AI engine. The event will also likely include details about the design, display upgrades, and camera improvements, building on the high-end standards set by previous Galaxy S models. Attendees and viewers will be looking for any signs of innovation in materials, screen technology, or software enhancements. As the live stream unfolds, updates, reactions, and expert analysis will be shared in real time. For those following the latest in mobile tech, this event promises to deliver key insights into Samsung’s strategy as it competes with Apple, Google, and other leaders in the smartphone market. Stay tuned for the full breakdown of what’s new, what’s changed, and what it means for users.