Elliptic Labs, a global leader in AI virtual sensor technology, has announced two significant expansions of its business in 2025, further solidifying its position in the smartphone market. The first expansion involves an existing client agreeing to broaden their collaboration, adding five new smartphone models that will begin shipping within the next 6 to 12 months. With this extension, Elliptic Labs now has commitments for at least 46 smartphone models from its clients, expected to launch by 2025. This development underscores the robust performance of Elliptic Labs' platform and the confidence clients have in its technology and team. Elliptic Labs' AI Virtual Proximity Sensor, known as INNER BEAUTY, is a crucial component of its expanded technology deployment. This software solution detects when a user brings their phone close to their ear during calls, automatically shutting off the display and disabling touch functions to prevent accidental interactions and save battery life. Unlike traditional proximity sensors that require specific hardware, INNER BEAUTY operates purely through software, reducing both costs and supply chain risks. CEO Laila Danielsen highlighted the significance of the flexible, multi-year framework and minimum volume commitments, which streamline the process foradding new smartphone models and enhance business predictability and efficiency. The second major announcement by Elliptic Labs is the successful deployment of its AI virtual smart sensor platform in nine new smartphone models by four prominent brands: Xiaomi, Vivo, Honor, and Transsion (TECNO). As of April 2025, the following models have been released: - Xiaomi: Redmi Turbo 4 Pro, Redmi Note 14S, and Redmi Note 14 Pro - Vivo: vivo Y300 Pro+, vivo IQOO Z10, and vivo T4 - Honor: HONOR Power and HONOR X60GT - Transsion: Infinix Note 50S 5G+ These deployments bring the total number of smartphones equipped with Elliptic Labs' technology to 20 in the first four months of 2025. CEO Laila Danielsen expressed her excitement about this milestone, emphasizing the platform's continued growth and recognition in the smartphone sector. The AI Virtual Proximity Sensor INNER BEAUTY is a flagship product of Elliptic Labs, patented and trademarked under the company's name. It provides a high level of functionality and cost-effectiveness, making it an attractive solution for smartphone manufacturers. The sensor leverages a proprietary deep neural network to analyze system-level telemetry data, which is then processed by large language models (LLMs) in the cloud. This approach allows the device to better understand and respond to its environment, enhancing user experience without the need for additional hardware components. Elliptic Labs' technology platform extends beyond just proximity sensors. It supports various devices, operating systems, and applications, optimizing them with context-aware capabilities. The company's vision is to advance context intelligence technology, creating more intuitive and powerful user experiences. Elliptic Labs' innovations are particularly relevant as the importance of sensors in consumer electronics continues to grow, offering a compelling alternative to hardware-based solutions. The company's global reach and presence in multiple key markets, including the United States, China, South Korea, Taiwan, and Japan, contribute to its success. Founded and developed independently in Norway, Elliptic Labs owns all its intellectual property and technology. Its listing on the Oslo Stock Exchange in 2025 has further boosted its visibility and credibility in the tech industry. Industry insiders have praised Elliptic Labs' recent expansions, noting that its pure software approach to proximity sensing significantly improves both the functionality and cost structure of smartphones. Analysts predict that with the continued adoption by more brands, Elliptic Labs is poised to become a dominant player in the AI sensor market. The company's existing deployments in over 500 million devices worldwide serve as a testament to its technological leadership and market potential. In summary, Elliptic Labs' expansions in 2025 highlight its strong market traction and client confidence. By offering a cost-effective, hardware-free solution for proximity sensing and other smart functionalities, Elliptic Labs is not only enhancing the user experience but also addressing key industry challenges such as supply chain stability and cost reduction. The company's global presence and innovative technology position it well for sustained growth and leadership in the AI virtual sensor space.