Domo, the AI and Data Products Platform company, has announced a new partnership with Formula 1 driver Alex Albon, highlighting the transformative power of data in driving peak performance. The collaboration, launching during the Las Vegas Grand Prix weekend and set to run through the 2026 season, will showcase how data, speed, and precision intersect in both elite racing and modern business. Albon, known for his analytical approach, adaptability, and calm under pressure, embodies the blend of human instinct and data-driven decision-making that defines success in today’s high-stakes environments. As a driver, he relies on real-time data to fine-tune every aspect of his performance, from tire wear to braking points, where even a fraction of a second can make the difference between victory and defeat. “Every fraction of a second matters when I race, and data is critical in helping find that last piece of performance,” Albon said. “Partnering with Domo feels natural because we share the same obsession with improvement, precision, and performance. Whether it’s racing or business, the right insights can be the difference between good and great.” Josh James, Founder and CEO of Domo, emphasized the parallels between Formula 1 and enterprise operations. “Racing is a masterclass in how data transforms performance,” he said. “Every team, every driver, every decision is backed by billions of data points—and that same principle applies to the world’s best businesses. Alex embodies the perfect intersection of human instinct and data-driven intelligence. Together, we’re going to show what’s possible when performance is powered by data.” The partnership will feature a series of “Driven by Data” initiatives throughout 2025 and 2026, including behind-the-scenes content with Albon, data-driven fan experiences across his digital platforms, and integrations that reveal how insights from data and AI combine with human expertise to deliver results. Aidan Lyons, CEO at FanCapital, which is supporting the campaign, said, “We’re proud to bring together two forces shaping the future: Alex Albon’s competitive drive and Domo’s data innovation. Together, they’re turning insights into impact and redefining what’s possible in Formula 1 and fan engagement.” Domo’s platform enables organizations to prepare, visualize, automate, and distribute data products, empowering teams to act on insights faster. With its AI capabilities and integration with leading data ecosystems, Domo helps businesses turn raw data into measurable value. The collaboration underscores a growing trend: the fusion of high-performance sports and enterprise data strategy. By aligning the world of Formula 1 with the power of modern data platforms, Domo and Albon are demonstrating that in both racing and business, success belongs to those who can move swiftly from data to insight to action.