OpenAI Launches Commercial Operations in Brazil to Drive Economic Growth

OpenAI has officially launched its commercial operations in Brazil, establishing a local headquarters in São Paulo to support the nation’s rapidly expanding artificial intelligence ecosystem. Brazil currently ranks among ChatGPT’s three largest global markets, with weekly active users nearly doubling over the past year and approximately 215 million daily messages exchanged. An independent study funded by OpenAI projects that AI could contribute nearly R$1 trillion to the Brazilian economy by 2030, a milestone contingent upon strategic skills development, responsible deployment, and sustained institutional collaboration. The expansion prioritizes integration into professional workflows, enterprise operations, and developer communities. Recent data indicates that 35 percent of individual ChatGPT messages in Brazil are work-related, outpacing the global average of 30 percent. A significant portion of these interactions involve direct task completion, including software coding, data analysis, and content generation. This shift is evident across local enterprises, where professionals without technical backgrounds are leveraging the platform to build internal applications and optimize daily operations. Within the developer ecosystem, Brazil now ranks second globally in OpenAI API usage and serves as Codex’s largest market in Latin America, with weekly user growth exceeding elevenfold since early 2026. To sustain this momentum, OpenAI will deploy its local team to assist Brazilian organizations in identifying high-impact use cases, establishing governance frameworks, and scaling successful implementations across finance, commerce, and software development. The company has initiated partnerships with academic and public institutions, including the Instituto Tecnológico de Aeronáutica, the Instituto de Matemática Pura e Aplicada, and the Hospital das Clínicas da Faculdade de Medicina da Universidade de São Paulo, to advance educational access, scientific research, and clinical information infrastructure. Additional collaborations with legal technology firm ENTER and small business advocate Estímulo aim to deliver nationwide AI literacy and mobile-first training for micro and small enterprises. Municipal cooperation with São Paulo’s Prodam will further integrate AI capabilities into public administration workflows. The launch followed a series of localized developer engagements, including the OpenAI para Devs roadshow across four major cities and a São Paulo hackathon where participants utilized Codex to prototype solutions for public procurement. OpenAI also highlighted its commitment to the creative sector through its inaugural Creators Day in São Paulo, showcasing how Brazilian artists and content producers are leveraging voice, image, and multimodal tools to redefine cultural expression and audience engagement. As the company transitions from experimental adoption to structured commercial deployment, its Brazil strategy underscores a dual objective: accelerating economic and organizational transformation while integrating local innovation patterns into global AI development.