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Gusto hits $1B revenue, inching closer to public markets

Payroll and HR technology provider Gusto has surpassed $1 billion in actual revenue for the first time, a milestone that underscores its financial stability and potential path toward a public listing. Unlike many peers in the sector that report annualized recurring revenue, or ARR, Gusto's figure reflects earnings generated over the preceding twelve months. This achievement distinguishes the 14-year-old company from competitors who often rely on estimated contract values. The company was last valued at approximately $9.3 billion in June 2025 during a tender offer for employees, a valuation similar to its standing in early 2022. This pricing presents a more modest entry point for investors compared to rivals like Deel and Rippling. Deel, which serves large international enterprises, reached $1 billion in ARR last year with a valuation of $17.3 billion. Similarly, Rippling, Gusto's direct competitor, announced it also hit $1 billion in ARR with a valuation of $16.8 billion following a major funding round in May 2025. Gusto's lower valuation relative to its actual revenue performance suggests it may be well-positioned for future fundraising or an initial public offering at a higher price point. Beyond financial metrics, Gusto has strengthened its market position through strategic moves and operational efficiency. Last year, the company acquired Guideline, a retirement planning startup for small and medium businesses, for roughly $600 million. Furthermore, Gusto has successfully integrated artificial intelligence into its core operations. Following the December appointment of Anthropic CTO Rahul Patil to its board, the company reported that AI now contributes to 50% of all new code generation and manages an equal portion of customer support cases. While the broader tech industry faces scrutiny over corporate espionage lawsuits involving rivals Deel and Rippling, Gusto has remained free of such controversies. This focus on operational integrity and business growth contrasts sharply with the legal challenges faced by competitors. Despite these positive indicators, a public debut in 2026 remains uncertain due to the current frosty IPO market conditions. Josh Reeves, Gusto's CEO and co-founder, previously stated that he prioritizes customer service and scaling over immediate public listing plans. When asked about the impact of reaching the $1 billion revenue threshold on the company's timeline for going public, a spokesperson declined to comment, stating there was nothing to share regarding IPO schedules. Nevertheless, the milestone reinforces Gusto's status as a thriving entity in a sector often disrupted by AI, positioning it as a standout performer among legacy and emerging SaaS companies. The company's ability to generate real revenue while maintaining a relatively modest valuation compared to its decacorn peers highlights a disciplined approach to growth that could attract significant investor interest in the near future.

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