YouTube has announced the expansion of its AI likeness detection technology to the entertainment industry, aiming to protect celebrities and public figures from unauthorized use of their identities in AI-generated deepfakes. The new system, which went public on Tuesday, operates similarly to the platform's existing Content ID tool for copyright, but specifically targets simulated faces. The technology scans uploaded videos for visual matches against an enrolled participant's face. Once a match is identified, the rights owner can choose to request the video's removal for violating privacy policies, submit a copyright removal notice, or take no action. Importantly, celebrities do not need to operate their own YouTube channels to utilize this tool. Instead, talent agencies, management companies, and representatives can enroll their clients. Major industry players such as CAA, UTA, WME, and Untitled Management have already joined the initiative, providing feedback during the pilot program. This rollout follows a testing phase last year for select creators and a broader expansion this spring to include politicians, government officials, and journalists. The tool is designed to mitigate scams and identity theft, which frequently target high-profile individuals. However, YouTube clarified that not all detected content will be removed. The platform continues to permit parody and satire, which are protected under its community guidelines, even if they utilize AI-generated likenesses. While the current version focuses on visual detection, YouTube stated that audio capabilities will be added in the future to fully address unauthorized voice replication. In parallel with these technical measures, the company is advocating for legislative support at the federal level. YouTube backs the NO FAKES Act in Washington, D.C., a bill intended to regulate the unauthorized use of AI to recreate an individual's voice or visual likeness. Despite the broadening scope of the tool, data on its current effectiveness remains limited. In March, the company noted that the number of AI deepfakes removed through the system was still very small. The expanded access marks a significant step in YouTube's efforts to combat the misuse of AI technology in the digital space, offering a new layer of security for public figures without infringing on legitimate creative expression.