Intuit has entered into a multi-year agreement with OpenAI worth over $100 million, enabling its financial and tax tools—such as TurboTax, Credit Karma, QuickBooks, and Mailchimp—to be integrated directly into ChatGPT. The partnership will allow users to interact with Intuit’s services through the AI chatbot, performing tasks like estimating tax refunds, reviewing credit card and loan options, managing business finances, sending marketing messages, and issuing invoice reminders. With user permission, Intuit’s apps will access personal financial data to deliver tailored responses and complete actions, such as generating tax estimates or identifying potential credit products. The integration will also let users explore mortgage and personal loan options directly within ChatGPT, making financial management more accessible and interactive. This move marks a significant step in the growing trend of financial and technology companies embedding large language models into core customer experiences. OpenAI launched its app integration program in October, allowing developers to build tools available through ChatGPT. Early adopters included Booking.com, Expedia, and Spotify, but Intuit’s use case stands out due to the high-stakes nature of financial decision-making. Intuit is taking steps to address concerns about AI reliability, including the risk of “hallucinations” or incorrect outputs. Bruce Chan, a company spokesperson, said the AI responses are grounded in Intuit’s deep domain expertise and its vast, customer-specific datasets. “When our AI provides an answer or gives guidance, it’s drawing on the deep expertise that Intuit has developed over many years, plus the data that gives us a 360-degree view of the customer,” Chan explained. “This helps make sure the answer is relevant, accurate, and based on the user’s own financial context.” While Intuit maintains its standard accuracy guarantees for its products, the company did not clarify who would be responsible for errors stemming from AI-generated advice. The integration builds on Intuit’s broader AI strategy, including the launch of Intuit Assist in 2023—a platform-wide AI assistant designed to support users across its suite of tools. Beyond customer-facing features, the partnership will expand Intuit’s internal use of OpenAI’s frontier models. The company already leverages a mix of OpenAI’s models and other commercial and open-source language models. The deal will also enhance access to ChatGPT Enterprise, which Intuit uses internally to improve employee productivity and workflows. Overall, the collaboration represents a major push by Intuit to scale its AI capabilities, reach new audiences through ChatGPT, and further embed intelligent automation into the financial lives of consumers and small businesses.