Meta has officially launched Muse Image, its inaugural dedicated image generation model developed by Meta Superintelligence Labs, now integrated into Meta AI across its global platform. The release marks a strategic expansion of the company’s generative AI portfolio, shifting from conversational assistance to active creative partnership. Users can now generate high-quality visuals directly within Meta AI, Instagram Stories, and WhatsApp direct messages by using natural language prompts. The model supports advanced image manipulation, including precise background removal, object erasure, and functional QR code generation, while maintaining legible text rendering for infographics and instructional guides. New AI-driven effects are already live for Instagram Stories, with additional creative capabilities expanding to more international markets in the near term. Advertisers and agencies will gain access to Muse Image through Meta’s Advantage+ creative suite, streamlining campaign visual production. Basic usage remains complimentary for general consumers, while advanced generation tools are accessible via Meta’s subscription offerings. This launch establishes a foundation for broader multimodal AI development, with Meta confirming that Muse Video is currently in active development. The integration reinforces Meta’s commitment to embedding generative AI directly into user workflows, simplifying content creation while preparing the infrastructure for future personal superintelligence applications.