Trump renames AI as "Super Intelligence"

President Trump signed an executive order on September 29, requiring executive departments to replace "Artificial Intelligence" and "AI" with "Super Intelligence" and "SI" in official communications, websites, reports, and other non-legislative documents, to the extent permitted by law. Trump stated that "super" is simple and best captures the capabilities of the relevant technology. A commentary article from Business Insider argued that the new name does not address the core aspects the public truly rejects. The author noted that the controversy stems not only from "artificial" but also from the anthropomorphic implications of "intelligence" regarding human thought. Amid concerns over job displacement, devaluation of creativity, data center expansion, and security risks, merely rebranding AI as "super intelligence" is unlikely to improve public perception. The author therefore half-jokingly proposed "Robo Doodad," abbreviated as "R.D.," meaning "machine gadget," hoping to replace AI with a lighter, less threatening term. The article also cited Meta's adoption of a cute animated character for its Muse agent as a similar attempt at brand softening. The proposal is not a formal policy recommendation but rather satire: the tech industry cannot eliminate real public concerns about AI through renaming alone.