Dean Palmiter founded Asseta AI in 2023 after identifying a major gap in the technology used by family offices—wealthy private entities that manage the assets of ultra-high-net-worth individuals and families. Despite overseeing $3.1 trillion in U.S. assets alone, many family offices still rely on outdated tools like Excel, QuickBooks, and even fax machines. A Deloitte report found that 72% of family offices rate their technology investment as insufficient or only moderately sufficient. Palmiter, who previously worked in the family office practice at accounting tech companies Sage and NetSuite, had a turning point when a client—a former hedge fund manager who had launched a family office—revealed he was juggling 67 separate QuickBooks logins. That moment inspired the creation of Asseta AI, a modern accounting and financial platform built specifically for the complex needs of family offices. The platform offers unified, real-time visibility across all legal entities, asset classes, and family members. It consolidates data from disparate sources, enabling better decision-making through advanced reporting, transaction tracking, and performance insights. In November, Asseta AI closed a $4.2 million seed round co-led by Nyca Partners and Motive Partners. The funding will support product expansion into forecasting and financial planning, as well as team growth in engineering and customer success. The company, which charges clients $35,000 annually, is on track to become profitable within 18 months. Palmiter said the round was not initially planned. Clients began asking about the company’s financial stability, prompting him to consider fundraising. “They just want to know we’re well capitalized for multiple years,” he said. “We were perfectly content bootstrapping.” The pitch deck used to secure the funding highlights the massive opportunity in the family office space. With global family offices projected to manage $9.5 trillion by 2030 and more billionaires than ever—collectively worth $15.8 trillion according to UBS—the demand for sophisticated, scalable financial tools is rising fast. Asseta AI’s leadership team brings deep expertise. Palmiter has experience in family office technology and enterprise software. CTO Daniel Kennedy has a track record of building large-scale platforms for companies like Walgreens and CVS. The executive team also includes Nathan Kotler, head of investments, Josh Summerford, head of finance, and Stan Perry, COO—all with direct family office experience. The deck outlines how Asseta AI stands apart from legacy accounting software and enterprise systems like SAP, positioning itself as the ideal middle ground—powerful enough for complex family structures, yet intuitive and tailored to private wealth needs. The company’s interface screenshot in the pitch deck shows a clean, centralized dashboard that simplifies multi-entity financial management. Market opportunity slides emphasize the growing number of family offices and the increasing complexity of their operations. Competitor analysis reveals a landscape dominated by generic tools that fail to address the unique challenges of family offices. Asseta AI’s value proposition is clear: a modern, integrated platform built by people who understand the space. The final slides detail the company’s roadmap, including product enhancements, market expansion, and scaling operations. The message is clear—Asseta AI is not just a software provider, but a strategic partner for the next generation of private wealth management.