McLaren Formula 1 Team is embracing the future of racing with a deepened partnership with Google, integrating Gemini—now powered by Gemini 3, the most advanced model capable of turning ideas into reality—into every aspect of its operations. By embedding Gemini at the core of its workflow, McLaren is transforming how its team works, both on and off the track, enabling faster decision-making, enhanced performance analysis, and innovative design breakthroughs. The integration of Gemini is helping engineers, strategists, and designers unlock new levels of creativity and efficiency. From optimizing race strategies to generating cutting-edge car designs, the AI model is accelerating innovation across the organization. With the power of Gemini 3, complex challenges are met with intelligent insights, allowing the team to stay ahead in one of the most competitive arenas in sports. This collaboration is supported by Google’s full ecosystem, including Android, Pixel devices, Chrome, and Google Cloud, which together provide the McLaren team with the reliable, high-performance technology infrastructure needed to compete at the highest level. The seamless integration of these tools ensures real-time data access, advanced analytics, and secure communication across global operations. For fans, the partnership brings a more immersive experience. Social content featuring McLaren drivers Lando Norris and Oscar Piastri will offer behind-the-scenes looks at life in the pit lane, team strategy, and personal stories, deepening the connection between fans and the team. Those attending events in Las Vegas this week can experience the fusion of motorsport and digital creativity firsthand at Sphere. There, a special showcase will demonstrate how Gemini can reimagine the iconic McLaren F1 car in bold new styles—transforming it into a comic book character, a retro 8-bit game avatar, and more. This dynamic display highlights the limitless potential of AI to bridge the gap between engineering precision and digital artistry, redefining what’s possible in both racing and entertainment.