Social Media Popularity Prediction

Social Media Popularity Prediction (SMPP) is a task aimed at automatically predicting the future popularity of online posts (such as clicks, views, likes, etc.) through large amounts of data from public social platforms. This task is crucial for social media learning and prediction and is one of the most challenging issues in this field. As user interests and public attention continue to evolve, accurately predicting the popularity of posts becomes increasingly difficult. SMPP has significant practical value in multimedia advertising, recommendation systems, and trend analysis, benefiting content providers, marketers, and consumers alike.