Public Relations

Public Relations (PR) refers to the process by which organizations manage their communication and relationship strategies to shape and maintain their image and interactions with the public. The primary goal of PR is to establish and sustain positive public perception, facilitate two-way communication between the organization and its stakeholders, and achieve the organization’s strategic objectives. The application value of PR lies in enhancing brand reputation, increasing corporate transparency, managing crises, and building social trust, thereby creating a favorable external environment for the enterprise.