Marketing

Marketing is a critical activity for businesses to communicate with the market, aiming to meet consumer needs and achieve organizational goals through strategic analysis, planning, execution, and control of product, price, channel, and promotion. Its core objectives include increasing brand awareness, promoting sales growth, enhancing customer loyalty, and optimizing market share. In the digital age, the application value of marketing has become increasingly prominent, not only enabling precise targeting of the target market but also providing decision support for enterprises through data analysis and market insights, driving continuous business innovation and development.