This paper introduces Gamified Adversarial Prompting (GAP), a framework that crowd-sources high-quality data for visual instruction tuning of large multimodal models. GAP transforms the data collection process into an engaging game, incentivizing players to provide fine-grained, challenging questions and answers that target gaps in the model's knowledge. Our contributions include (1) an approach to capture question-answer pairs from humans that directly address weaknesses in a model's knowledge, (2) a method for evaluating and rewarding players that successfully incentivizes them to provide high-quality submissions, and (3) a scalable, gamified platform that succeeds in collecting this data from over 50,000 participants in just a few weeks. Our implementation of GAP has significantly improved the accuracy of a small multimodal model, namely MiniCPM-Llama3-V-2.5-8B, increasing its GPT score from 0.147 to 0.477 on our dataset, approaching the benchmark set by the much larger GPT-4V. Moreover, we demonstrate that the data generated using MiniCPM-Llama3-V-2.5-8B also enhances its performance across other benchmarks, and exhibits cross-model benefits. Specifically, the same data improves the performance of QWEN2-VL-2B and QWEN2-VL-7B on the same multiple benchmarks.