**Abstract: NetApp Named a 2025 Gartner Peer Insights Primary Storage Platform "Voice of the Customer"** NetApp, a leading provider of intelligent data infrastructure, has been recognized as a "Voice of the Customer" in the 2025 Gartner Peer Insights Primary Storage Platform (PSP) report. The company's distinction is based on the aggregated feedback from 126 verified NetApp end-users, with an impressive 98% of respondents indicating they would recommend NetApp's services and products as of December 31, 2024. **Key Elements:** - **Company**: NetApp (NASDAQ: NTAP) - **Event**: Named a "Voice of the Customer" in the 2025 Gartner Peer Insights Primary Storage Platform report - **Location**: San Jose, California - **Time**: Announcement made in 2025, based on 2024 data - **Market Definition**: Gartner defines the Primary Storage Platform (PSP) market as one that caters to the needs of leaders in infrastructure and operations (I&O) for operating and supporting standardized enterprise storage products, as well as providing platform-native services to support structured data applications. **Background:** NetApp is renowned for its innovative solutions in data storage and management. The company's focus on intelligent data infrastructure is designed to help clients navigate the complexities of modern data environments, including the demands of artificial intelligence (AI) and other advanced technologies. This recognition from Gartner Peer Insights underscores NetApp's commitment to delivering high-quality, reliable, and scalable storage solutions that meet both current and future data management needs. **Customer Feedback:** The "Voice of the Customer" designation is particularly significant because it is based on direct, verified feedback from NetApp's user base. The 126 reviews highlight various aspects of NetApp's offerings, including ease of use, performance, and customer support. The overwhelmingly positive recommendation rate of 98% indicates a high level of satisfaction among NetApp's clients, who value the company's ability to provide robust and flexible storage solutions. **NetApp's Response:** Cesar Cernuda, President of NetApp, expressed the company's pride in being named a "Voice of the Customer" in the 2025 Gartner Peer Insights PSP report. Cernuda emphasized that this recognition is a testament to NetApp's efforts to innovate and deliver intelligent data infrastructure that can support the evolving needs of businesses in the AI era. He noted that NetApp continues to innovate at a rapid pace to ensure its product portfolio aligns with the framework of an intelligent data infrastructure, enabling clients to manage their data effectively in any environment. **Market Context:** The primary storage platform market is highly competitive, with numerous vendors offering a range of solutions. Gartner's Peer Insights platform provides a valuable resource for businesses seeking to make informed decisions about their storage needs. By aggregating and analyzing feedback from actual users, Gartner helps organizations understand the real-world performance and benefits of different storage solutions, thereby facilitating better procurement choices. **Implications:** Being named a "Voice of the Customer" can have several positive implications for NetApp. It enhances the company's reputation and credibility in the market, potentially attracting new clients and strengthening relationships with existing ones. Additionally, it validates NetApp's strategic focus on innovation and customer-centric solutions, which are crucial for maintaining a competitive edge in the rapidly evolving technology landscape. **Conclusion:** NetApp's recognition as a 2025 Gartner Peer Insights PSP "Voice of the Customer" reflects its strong market position and the high regard in which its customers hold the company. This achievement is a result of NetApp's continuous innovation and commitment to providing intelligent data infrastructure solutions that are well-suited for the demands of the AI-driven future. As the data management landscape continues to evolve, NetApp's focus on meeting customer needs and delivering reliable, scalable storage solutions will likely remain a key driver of its success.