Global Pet Tech Market Projected to Reach $17.25 Billion by 2030, Driven by AI Innovations and Rising Pet Ownership

The pet tech market, valued at $7.63 billion in 2024, is projected to grow to $17.25 billion by 2030, with a compound annual growth rate (CAGR) of 14.56%. This robust growth is fueled by increasing pet ownership, the humanization of pets, and higher consumer spending on pet care. Smart pet devices, including automated feeders, GPS trackers, and health-monitoring wearables, are becoming increasingly popular as pet owners seek convenient and effective ways to manage their pets' well-being. Market Trends and Opportunities Advancements in AI and Machine Learning AI and machine learning are driving significant innovations in pet technology. Smart feeders with automated meal scheduling and portion control ensure that pets receive appropriate nutrition, while interactive AI toys keep them mentally stimulated. Health-monitoring wearables track vital signs and can alert owners to potential health issues, improving overall pet well-being. Future innovations may include robotic pet sitters and emotion-detecting smart collars, further enhancing pet care and strengthening the bond between pets and owners. Rising Pet Ownership Global pet ownership is on the rise, particularly among younger generations. A 2024 study by Mars, Inc. found that 56% of respondents own pets, with many being first-time owners. Millennials and Gen Z often view pets as part of their family, which has increased the demand for advanced pet care products and services. This demographic shift is a key driver of the pet tech market's expansion. Market Restraints Fluctuation of Raw Material Prices The pet tech industry relies heavily on raw materials such as plastics, electronic components, sensors, and lithium batteries. The fluctuation in prices of these materials can significantly impact production and retail costs. Geopolitical tensions and trade policies, especially involving major suppliers like China, can lead to supply chain disruptions and price volatility. For example, in 2024, tensions in the steel market between India and the U.S. due to cheap Chinese imports highlighted broader geopolitical challenges affecting global markets. Tariffs and trade restrictions can force manufacturers to seek alternative suppliers at higher costs, potentially increasing the price of pet tech products for consumers. Geographical Analysis North America North America leads the pet tech market, driven by high pet care spending and early adoption of smart technologies. The region is a hub for technological innovation and consumer awareness, making it a fertile ground for pet tech advancements. Europe Europe is experiencing steady growth in the pet tech market, supported by pet wellness initiatives and a growing focus on animal health. Governments and private organizations are promoting advanced pet care solutions, which is expected to drive further market expansion. APAC Region The Asia-Pacific (APAC) region is witnessing rapid market growth, primarily due to urbanization and the rising middle class. Countries like China, Japan, and South Korea are investing in smart home technologies, which include pet care solutions. As more people move to cities and have disposable income, the demand for pet tech products is likely to surge. Middle East, Africa, and Latin America These regions are also showing increasing interest in pet tech. The humanization of pets is a growing trend, and as more pet owners view their animals as family members, the demand for high-tech pet care solutions is on the rise. Local and regional startups are emerging to meet this demand, contributing to market diversification. Market Share and Vendor Analysis The global pet tech market is highly fragmented, with a mix of large corporations, startups, and niche companies. Key players include: Mars, Incorporated: Through its subsidiaries Whistle and FitBark, Mars dominates the wearable segment with GPS trackers and health-monitoring devices for dogs and cats. Tractive: Known for its GPS and health trackers, Trative recently appointed Sandrine Arcizet as its Brand Ambassador in France. The new DOG 6 tracker introduces Bark Monitoring and plans for heart and respiratory rate tracking. Garmin: Offers a range of GPS trackers and health-monitors, leveraging its expertise in wearable technology. Petcube: Specializes in pet monitoring and interactive cameras, allowing owners to check on and interact with their pets remotely. Furbo: Provides similar interactive camera solutions, focusing on pet safety and engagement. Litter-Robot: Offers smart litter boxes for automated waste management. Sure Petcare: Known for automatic pet feeders and cat flaps with smart features. PetSafe: Provides a variety of pet tech products, including smart feeders and litter boxes. Latest News and Developments Enabot’s EBO Air 2: Launched in March 2025, the EBO Air 2 combines security and pet interaction functionalities. It features a 2K Ultra HD camera, 360-degree mobility, night vision, and AI-powered features such as motion detection, two-way talk, and customizable expressions. This product strengthens Enabot's position in the pet tech market, particularly appealing to security-conscious pet owners. Satellai’s Partnership with Qualcomm: In January 2025, Satellai partnered with Qualcomm to develop the Satellai Tracker. This device uses Qualcomm's advanced chipset technology to provide reliable tracking, even in no-signal areas. The partnership enhances Satellai's market position by emphasizing pet safety and customer trust. Tractive’s New Brand Ambassador: In January 2025, Tractive named Sandrine Arcizet as its Brand Ambassador for France. Her influence is being leveraged to promote the company's DOG 6 tracker, which includes Bark Monitoring and future heart and respiratory rate tracking features. This strategic move boosts Tractive's market visibility and educates pet owners about the benefits of data-driven pet tech. Industry Evaluation and Insights Industry experts agree that the pet tech market is poised for significant growth, driven by technological advancements and changing consumer behaviors. The integration of AI and IoT is revolutionizing pet care, making it more efficient and personalized. However, raw material price volatility and geopolitical uncertainties remain critical challenges that could hinder market expansion. Companies that can navigate these hurdles and continuously innovate will likely gain a competitive edge. Companies profiled in the report, such as Mars, Garmin, Petcube, and Tractive, are demonstrating strong leadership through their innovative products and strategic collaborations. These efforts not only enhance brand recognition but also build trust among consumers, ensuring sustained market growth and customer loyalty. ResearchAndMarkets.com provides comprehensive coverage and analysis of the global pet tech market, offering valuable insights into market opportunities, trends, and restraints. The report, spanning 311 pages, is an essential resource for stakeholders looking to understand the dynamics of this rapidly evolving industry.