Beyond, Inc. Provides Additional Details Regarding buybuy BABY Digital Asset Security
**Abstract: Beyond, Inc. Announces Tokenized Digital Security Offering for buybuy BABY Intellectual Property** **Murray, Utah – May 2025**: Beyond, Inc. (NYSE: BYON), a leading retail conglomerate and parent company of well-known brands such as Bed Bath & Beyond, Overstock, and buybuy BABY, has announced detailed plans for a groundbreaking crowdfunding offering of a tokenized digital security. This innovative financial product will be linked to the intellectual property (IP) of buybuy BABY, a significant player in the baby and children's products market. **Key Events:** 1. **Crowdfunding Launch**: Beyond, Inc. will launch the tokenized digital security offering through a subsidiary on tZERO’s Brokerage Platform. The launch is scheduled for May 2025. 2. **Preferred Subscription Pricing**: Current holders of Beyond, Inc. common stock will receive preferred subscription pricing for the digital securities, offering them an early and advantageous entry into the investment opportunity. 3. **Link to Intellectual Property**: The digital security will be directly tied to the IP of buybuy BABY, which includes trademarks, patents, and other proprietary assets. 4. **Innovative Financial Product**: This offering represents a significant step into the digital asset market, leveraging blockchain technology to create a new investment vehicle for retail and institutional investors. **Key People:** - **Beyond, Inc. Management**: The company's leadership, while not individually named in the initial announcement, will play a crucial role in the execution and promotion of the digital security offering. - **tZERO Platform**: The digital asset platform facilitating the offering, known for its expertise in tokenized securities and blockchain technology. **Key Locations:** - **Murray, Utah**: The location from which the announcement was made, indicating the operational base of Beyond, Inc. and its subsidiary. - **tZERO’s Brokerage Platform**: The digital platform where the tokenized security will be offered, highlighting the intersection of traditional finance and blockchain technology. **Time Elements:** - **May 2025**: The anticipated launch date for the tokenized digital security offering, providing a clear timeline for investors and stakeholders. **Summary:** Beyond, Inc. is set to revolutionize the retail investment landscape with the launch of a tokenized digital security tied to the intellectual property of buybuy BABY. This initiative, scheduled for May 2025, will be conducted through a subsidiary of Beyond, Inc. on tZERO’s Brokerage Platform, a well-established digital asset platform. The offering is designed to be inclusive, with current Beyond, Inc. common stockholders receiving preferred subscription pricing, thereby granting them a competitive edge in accessing this new financial product. The decision to tokenize buybuy BABY's IP is a strategic move that aligns with Beyond, Inc.'s broader goals of diversifying its investment portfolio and engaging with the growing digital asset market. By leveraging blockchain technology, the company aims to enhance transparency, liquidity, and accessibility for both retail and institutional investors. This move is expected to attract a new segment of investors who are increasingly interested in digital assets and their potential for higher returns and more efficient investment processes. The announcement underscores Beyond, Inc.'s commitment to innovation and its willingness to explore new financial technologies to maximize value for its shareholders. The use of tZERO’s Brokerage Platform adds credibility to the offering, given the platform's robust security measures and regulatory compliance. As the retail industry continues to evolve, Beyond, Inc.'s foray into tokenized securities represents a forward-thinking approach to staying ahead of market trends and capitalizing on emerging opportunities. Investors and stakeholders are encouraged to stay informed about the details of the offering, including the specific terms and conditions, as they will be crucial for making informed investment decisions. The company is expected to release further updates and information as the launch date approaches, ensuring that all interested parties have the necessary data to participate effectively in this pioneering investment opportunity.