DoubleVerify Partners with Lyft to Enhance Ad Transparency and Performance Across In-App Inventory

DoubleVerify Announces New Partnership to Authenticate Lyft Ads NEW YORK—(BUSINESS WIRE)—DoubleVerify (NYSE: DV), a leading software platform for verifying media quality, optimizing ad performance, and proving campaign outcomes, has entered into a partnership with Lyft (NASDAQ: LYFT), a prominent rideshare company offering on-demand transportation services. This collaboration will utilize DoubleVerify's robust media verification technologies across Lyft’s advertising platform, enhancing transparency and bolstering advertiser confidence. "Transparency and trust are essential as marketers increase their investments in impactful, in-app environments," remarked Mark Zagorski, CEO of DoubleVerify. "Our partnership with Lyft ensures that advertisers can measure and improve the quality of their campaigns with confidence." The partnership will integrate DoubleVerify’s Open Measurement SDK, providing brands comprehensive insights into the quality of their ad placements within Lyft’s in-app inventory throughout North America. Advertisers will gain access to several key post-bid measurement capabilities: Viewability: Ensuring ads are seen by real users under optimal conditions. Fraud Detection: Identifying and preventing invalid traffic. Geographic Alignment: Verifying ads are delivered to the intended locations. App-Level Brand Suitability: Ensuring ads are placed in content that aligns with brand values. Attention Measurement: Assessing how long users engage with ads. These metrics will be available through DV Pinnacle, DoubleVerify’s integrated service and analytics reporting platform. DV Pinnacle allows advertisers to monitor the quality and effectiveness of their Lyft ad campaigns in real-time, providing actionable insights to optimize their strategies. DoubleVerify and Lyft expect the partnership to become operational within the next few weeks. This integration is a significant step towards creating a more reliable and efficient advertising ecosystem, particularly in the mobile and in-app space, where user engagement is increasingly crucial. About DoubleVerify DoubleVerify (NYSE: DV) is a pioneering media effectiveness platform that uses artificial intelligence to enhance outcomes for global brands. By improving media efficiency and performance, DoubleVerify supports the health of the online advertising ecosystem, ensuring a fair exchange of value between digital media buyers and sellers. To learn more, visit www.doubleverify.com. For additional updates and news from DoubleVerify, stay tuned to their official communications.