Singapore is more expensive than regional peers. So it's using a different playbook to attract visitors

### Summary Abstract: Singapore's Strategy to Attract Visitors Despite High Costs **Core Events and Context:** Singapore, a city-state renowned for its high cost of living, is implementing a strategic approach to maintain its appeal as a top tourist destination. Unlike its regional peers, which often rely on budget-friendly options, Singapore is leveraging its world-class attractions, premier business conferences, and live events to draw visitors. This strategy aims to showcase the city's unique offerings and justify the higher expenses associated with traveling there. **Key Events:** 1. **Development of World-Class Attractions:** Singapore has invested heavily in creating and maintaining a range of high-end attractions, including the Marina Bay Sands, Gardens by the Bay, and the Universal Studios theme park. These sites not only offer exceptional experiences but also serve as iconic landmarks that enhance the city's global image. 2. **Hosting Major Business Conferences:** The city-state has become a hub for international business events, hosting conferences such as the World Economic Forum's ASEAN meeting and the Singapore Fintech Festival. These events attract corporate travelers and professionals, contributing to the city's economic growth and international profile. 3. **Promotion of Live Events:** Singapore is also focusing on live entertainment, including concerts, sports events, and cultural festivals. The Singapore Grand Prix, which is part of the Formula One World Championship, and the annual Singapore Night Festival are examples of events that draw large crowds and generate significant tourist interest. **Key People and Organizations:** - **Singapore Tourism Board (STB):** The primary organization responsible for promoting tourism in Singapore. The STB has been instrumental in developing and executing the city's strategic tourism initiatives. - **Hotel and Hospitality Industry Leaders:** These stakeholders are crucial in providing high-quality services that align with Singapore's premium offerings. They work closely with the STB to ensure that the city's attractions are complemented by excellent accommodation and dining options. - **Event Organizers:** Companies and organizations that host major conferences and live events in Singapore, such as the World Economic Forum and the Formula One Group, play a significant role in attracting visitors. **Key Locations:** - **Marina Bay Sands:** A luxury resort complex that includes a casino, hotel, convention center, and the famous SkyPark. It is one of the city's most recognizable and visited attractions. - **Gardens by the Bay:** A nature park featuring large conservatories and towering "Supertrees," which are illuminated in a nightly light and sound show. This park attracts both local and international visitors. - **Universal Studios Singapore:** A theme park located on Sentosa Island, offering a variety of rides and attractions based on popular movies and TV shows. - **Singapore Fintech Festival:** An annual event that brings together the global fintech community, highlighting Singapore's position as a leading financial hub. - **Singapore Grand Prix:** A Formula One race held at the Marina Bay Street Circuit, known for its night race and the vibrant atmosphere it generates. **Time Elements:** - **Current Strategy:** The strategy to attract visitors through high-end attractions and events is ongoing and has been developed over the past several years. - **Upcoming Events:** The city continues to plan and host major events, with the next Singapore Fintech Festival and Singapore Grand Prix scheduled to take place in the coming months. **Summary:** Singapore's approach to tourism is distinctive and ambitious, focusing on providing a premium experience to justify its higher costs. The city-state has invested in world-class attractions like the Marina Bay Sands and Gardens by the Bay, which offer visitors unique and memorable experiences. Additionally, Singapore has positioned itself as a premier location for international business conferences, such as the World Economic Forum's ASEAN meeting and the Singapore Fintech Festival, attracting corporate travelers and professionals from around the globe. The city also hosts a variety of live events, including the Singapore Grand Prix and the Singapore Night Festival, which add to its dynamic and vibrant atmosphere. These initiatives are coordinated by the Singapore Tourism Board and supported by the hotel and hospitality industry, ensuring that visitors receive top-notch services and experiences. Despite the high cost of living, Singapore's strategy is designed to showcase the city's exceptional offerings and maintain its status as a must-visit destination.